Business
Item 9 Labs Corp. Bolsters Marketing Team with Multiple Key Hires
Item 9 Labs Corp. Bolsters Marketing Team with Multiple Key Hires.
About this update from Item 9 Labs Corp.
[{"type":"text","content":"\n\n\n\nItem 9 Labs Corp. Bolsters Marketing Team with Multiple Key Hires\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nItem 9 Labs Corp. Bolsters Marketing Team with Multiple Key Hires\nCompany Seeks to Accelerate Momentum Nationally Across Cannabis Dispensary Franchise and Premium Product Business Lines\nPR Newswire\nPHOENIX, Oct. 4, 2021\n\n\n\nPHOENIX, Oct. 4, 2021 /PRNewswire/ -- Item 9 Labs Corp. (OTCQX: INLB) (the \"Company\"), a vertically integrated, cannabis dispensary franchisor and operator that produces premium, award-winning products, today announced that the Company has added a senior-level marketing executive and a mid-level marketing professional to its marketing team. Their focus is on managing and advancing the accelerated sales and brand momentum that the business is experiencing nationally across its cannabis dispensary franchise, Unity Rd., and high-quality cannabis brand, Item 9 Labs. The hires include:\n\n \n \n \n \n \n \n\n \nKristen Mathis, Vice President of Marketing: Mathis has 15 years of successful brand and sales-building experience, both corporate and agency, in a variety of consumer package goods (CPG) spaces. With deep expertise in direct-to-consumer, omni-channel marketing campaigns, she will lead the Company's marketing department, re-position strategic objectives and define the most impactful tactics to drive true incremental growth across the Company and its brands. Recently, Mathis served four years as Head of Brand, Marketing, Creative + Social for Dansons Portfolio, where she built her department from four to 28 employees, created affiliate marketing programs, launched paid and email marketing, and introduced a variety of social media strategies -- including partnerships with NASCAR and ESPN. Many of these campaigns were deemed highly profitable wins for the brands. Emily Gritti, Senior Manager, Trade Marketing & Events: Gritti brings a strong seven-year marketing track record in various CPG spaces in which she designed and successfully implemented digital merchandising, social media content, email marketing strat...