Business
PNC Private Bank Research Reveals Business Owners Increasingly Want Integrated Financial Advice to Help Align Business, Personal Goals
PNC Private Bank® today revealed research findings exploring the intersection of business ownership and personal wealth. The findings are outlined in the inaugural "Business Owner Wealth Insights" report, which draws on a national survey conducted with Ipsos. The survey explores how middle-market business owners balance growth, succession and legacy for their businesses and personal finances.
About this update from Ipsos Sa
[{"type":"text","content":"PITTSBURGH, April 1, 2026 /PRNewswire/ -- PNC Private Bank® today revealed research findings exploring the intersection of business ownership and personal wealth. The findings are outlined in the inaugural "Business Owner Wealth Insights" report, which draws on a national survey conducted with Ipsos. The survey explores how middle-market business owners balance growth, succession and legacy for their businesses and personal finances.","length":447,"tagName":"p"},{"type":"text","content":"The research revealed strong interest in integrated financial planning among business owners. Nearly nine in 10 respondents (89%) value financial advice that considers both business and personal needs, and 88% see value in working with a dedicated financial advisor who understands both. However, only 55% currently work with a financial advisor on both their business and personal finances.","length":391,"tagName":"p"},{"type":"text","content":"While nearly all business owners surveyed (98%) – and all family business owners (100%) – said they reassess their business decisions to ensure alignment with personal growth goals, about 40% do so only occasionally or rarely.","length":226,"tagName":"p"},{"type":"text","content":"Additional findings include:","length":28,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"About two-thirds of business owners manage their business and personal finances separately.","length":91,"tagName":"p"}]},{"val":[{"type":"text","content":"Managing cash flow (33%) and keeping pace with evolving technology (32%) are cited as the top business challenges.","length":114,"tagName":"p"}]},{"val":[{"type":"text","content":"While 26% say balancing business reinvestment with tax strategy is challenging, 40% are willing to sacrifice tax efficiency in favor of reinvesting in their business.","length":166,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":371,"olType":false},{"type":"text","content":""Our research clearly shows that many business owners are seeking holistic advice that brings together their personal finances and business goals," said Don Heberle, head of PNC Private Bank. "This highlights the importance of working with advisors who understand the complexity of managing both – and who can help owners make informed decisions that support long-term growth, succes...