Business
80% of Global Influentials consistently influence buying decisions
Ipsos, one of the world's leading market research companies, has announced the launch of its 2025 Ipsos Global Influentials (IGI) survey which provides media owners, media agencies, and brands with the most comprehensive look yet at the cross-media consumption, brand preferences, and attitudes of the top 20% of household incomes and company leaders.
About this update from Ipsos Sa
[{"type":"text","content":"NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Ipsos, one of the world's leading market research companies, has announced the launch of its 2025 Ipsos Global Influentials (IGI) survey which provides media owners, media agencies, and brands with the most comprehensive look yet at the cross-media consumption, brand preferences, and attitudes of the top 20% of household incomes and company leaders.","length":400,"tagName":"p"},{"type":"image","alt":"Ipsos (PRNewsfoto/Ipsos)","displaySize":"","headline":null,"caption":"Ipsos (PRNewsfoto/Ipsos)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":376,"url":"https://media.zenfs.com/en/prnewswire.com/aa696a3b9399cfca121c49d988ffef35"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/MYz2UtU_PJXhUwNZwcFBAg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTY2MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/aa696a3b9399cfca121c49d988ffef35","width":400,"height":376}},"href":"https://mma.prnewswire.com/media/1821113/Ipsos.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This group represents the "early adopters driving market trends." The continuous, year-round study includes over 140,000 interviews, covering 1,500 products and 800 media brands, and maps the behaviors of those who disproportionately shape public opinion and purchasing decisions.","length":290,"tagName":"p"},{"type":"text","content":"Portrait of the Global Influentials: The Audience That Drives the Market","length":72,"tagName":"p"},{"type":"text","content":"The new wave of IGI reveals an audience that is disproportionately powerful in shaping market trends. These individuals aren't just consumers; they are market multipliers.","length":175,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"They are Trendsetters: 68% of Global Influentials are early adopters of new products, and 47% like to stand out from others.","length":124,"tagName":"p"}]},{"val":[{"type":"text","content":"They are Influencers: 80% actively influence the decisions of others across 20 different product and service categories.","length":120,"tagName":"p"}]},{"val":[{"type":"text","content":"They are Bold and Global: This group is forward-thinking, with 58% considering themselves "global citizens" and 47% identifying as risk-takers.","length":153,"tagName":"p"}]...