Press release
New Report from Intuit Mailchimp Outlines Strategies for the Expanded Holiday Shopping Cycle
New research reveals a longer holiday shopping season that unfolds over 7 distinct phases—and highlights how marketers can take advantage of this critical
About this update from Intuit Inc.
[{"type":"text","content":"\nNew research reveals a longer holiday shopping season that unfolds over 7 distinct phases—and highlights how marketers can take advantage of this critical sales period\n\n\n MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--\nIntuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the release of the Mailchimp report Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter, prepared in conjunction with Canvas8 and Marketoonist. Marketers can turn to this report for seasonal shopping cycles, enhanced insights into consumer behavior, and tailored marketing strategies for the duration of the holiday season—all drawing from expert commentary and a survey of 9,356 respondents across Australia, Benelux (Belgium, Luxembourg, and the Netherlands), Canada, Italy, Spain, Germany, Scandinavia (Denmark, Norway, and Sweden), the United Kingdom, and the United States.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250820170246/en/With an eye on the end-of-year sales rush, Holiday Shopping Unwrapped identifies a series of 7 phases that define the modern holiday shopping experience, each driven by its own set of emotional cues and purchasing habits.\nThe report unpacks consumer spending by examining a wide roster of personal, cultural, and community-driven “moments,” a framework that debuted in the New E-commerce Calendar earlier this year. With an eye on the end-of-year sales rush, Holiday Shopping Unwrapped identifies a series of 7 phases that define the modern holiday shopping experience, each driven by its own set of emotional cues and purchasing habits.\n\n\n“The key to effectively reaching holiday shoppers is understanding where consumers are—physically, emotionally, and culturally—during every phase of the holiday season,” says Jillian Ryan, Senior Manager of Content Strategy at Mailchimp. “Our research provides a compelling look at these motivations, granting marketers new insights and strategies for connecting with shoppers.”\n\n\nFor all the jokes about “Christmas Creep,” the buying festivities do begin sooner than widely acknowledged: According to the report, 43% of shoppers made a purchase tied to at least 1 major sales moment during the Early Lead-up phase, whi...