Press release
New Intuit QuickBooks Global Brand Campaign Celebrates How Small Businesses "Business Differently" to Achieve Their Vision of Success
US Campaign Debuts with Football Star Saquon Barkley Introducing New 5.00% APY with QuickBooks Money and Challenges Audiences to “See Success Differently”
About this update from Intuit Inc.
[{"type":"text","content":"\nUS Campaign Debuts with Football Star Saquon Barkley Introducing New 5.00% APY with QuickBooks Money and Challenges Audiences to “See Success Differently”\n\n\n MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--\nIntuit Inc. (Nasdaq: INTU), the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231214986076/en/(Photo: Business Wire)\n“Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,” said Javier Martin, Director, Global Brand Development for QuickBooks. “This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools.”\n\n\nQuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank.\n\n\nAs solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances.\n\n\nThe “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring footbal...