Press release
Intuit TurboTax's 2024 "Make Your Moves Count" Campaign Highlights Its Tax Experts, AI Technology and Filing Solutions Ensuring the Best Tax Outcome for All Types of Filers
Intuit TurboTax announces it will be a Super Bowl LVIII advertiser for the 11th consecutive year MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Today, Intuit Inc.
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[{"type":"text","content":"\nIntuit TurboTax announces it will be a Super Bowl LVIII advertiser for the 11th consecutive year\n\n\n MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--\nToday, Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has launched its 2024 TurboTax brand campaign, \"Make Your Moves Count.\" Celebrating those who are carving their own path, making bold moves and living in new and modern ways, the campaign showcases how TurboTax supports customers when it comes to the tax implications of those moves. No matter the complexity of a filer's tax situation, TurboTax fuels people’s momentum, making sure they always get their best tax outcome, from accuracy to speed, to bilingual support, to their max refund - guaranteed. The company also announced its return as a Super Bowl LVIII advertiser for the 11th consecutive year. More details about the TurboTax Super Bowl spot will be forthcoming.\n\n\n\"Intuit’s ‘Make Your Moves Count' campaign establishes our commitment to the millions of filers who lead dynamic, innovative lives, and can count on TurboTax to deliver an unmatched outcome,\" says Nick Soukas, Senior Vice President of Intuit's Consumer Group. \"Taxes are a reflection of our customers' diverse lifestyles, and our tax experts and AI technology work together to identify even the smallest credit or deduction at tax time. We guarantee 100 percent accuracy, maximum refunds, and minimal effort to our new and existing valued customers.\"\n\n\nTurboTax seamlessly supports all levels of tax complexities and filing preference, by offering a range of options, including a virtual tax expert or a local tax pro for in-person services. GenAI-powered enhancements such as Intuit’s new financial assistant, Intuit Assist, a Spanish language experience, and contextual explanations build confidence in getting the biggest guaranteed refund. Additionally, the company offers full service and live assisted business tax filing offerings for those who have a small business.\n\n\nThe integrated “Make Your Moves Count” campaign is anchored by seven films, including two Spanish language spots. It spans broadcast, digital, audio, and social, as well as digital partnerships with Twitch, TikTok, BuzzFeed, and Roku.\n\n\nShowcasing TurboTax's unwavering commitment to catering to diverse ind...