Business
Intuit TurboTax Live Renews Presenting Sponsorship of NFL AFC & NFC Championship Games; Adds NFL AFC & NFC Divisional Round Presenting Sponsorship
NFL and Intuit Extend Agreement to serve as the League’s Official Sponsor for Financial and Accounting Software, and Tax Preparation Services SAN DIEGO & NEW
About this update from Intuit Inc.
[{"type":"text","content":"\nNFL and Intuit Extend Agreement to serve as the League’s Official Sponsor for Financial and Accounting Software, and Tax Preparation Services\n\n SAN DIEGO & NEW YORK--(BUSINESS WIRE)--\nThe National Football League (NFL) and Intuit Inc (Nasdaq: INTU), maker of TurboTax®, QuickBooks®, and Mint® today announced a renewal of their official partnership through 2022. As a part of the sponsorship, TurboTax Live will serve as the presenting sponsor of both the AFC and NFC Divisional games and continue their presenting sponsorship of the Championship Games for the 2020 NFL season. In 2019, Intuit TurboTax Live became the first-ever presenting sponsor of both the AFC and NFC Championship Games.\n\n“We’re ecstatic to not only welcome Intuit TurboTax Live back as presenting sponsor for both AFC and NFC Championship games, but also expand the relationship to encompass our Divisional round,” said Nana-Yaw Asamoah, Vice President of Partnership Business Development for the NFL. “As a leader in financial and tax preparation products, Intuit provides platforms that NFL fans recognize and need more than ever this time of year.”\n\n“We are thrilled to not only be continuing, but expanding our relationship with the NFL,” said Cathleen Ryan, Vice President of Marketing for Intuit’s Consumer Group. “At Intuit, we are proud to coach millions of people through their taxes and finances each year. With this sponsorship we will have the unique opportunity to reach passionate NFL fans with the tools and guidance to help them prosper during the height of tax season.”\n\nAs the presenting sponsorship of both 2020 AFC and NFC Divisional and Championship games, TurboTax Live branding will be featured during the 2020 AFC and NFC Divisional and Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. Fans can also look forward to seeing TurboTax Live return to NFL Super Bowl LV for its eighth consecutive year.\n\nIntuit will also continue to be the NFL’s official sponsor for financial and accounting software, and tax preparation services. Intuit helps power prosperity for consumers, self-employed and small business owners finding them more money with the least amount of work, while giving them complete confidence in their actions and decisions.\n\nAs a part of the sponsorship, Intuit QuickBoo...