Business
Intuit TurboTax Delivers the Ultimate “Done-For-You” Tax Experience Powered by AI and Human Intelligence With Uber Rides
New campaign offers TurboTax filers free Uber rides, up to $25, to its 20 new stores and expert offices, ensuring the journey to their best tax outcome is as
About this update from Intuit Inc.
[{"type":"text","content":"\nNew campaign offers TurboTax filers free Uber rides, up to $25, to its 20 new stores and expert offices, ensuring the journey to their best tax outcome is as seamless as the tax prep\n\n\n MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--\nIntuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, today announced a strategic campaign with Uber Advertising to close the gap between taxpayers and trusted financial expertise. As part of the expansion of its Human Intelligence (HI) service network, including nearly 600 Expert Offices and 20 immersive stores, TurboTax is providing customers with a free* Uber ride, up to $25, to meet their local TurboTax expert.\n\n\nThis initiative underscores Intuit’s strategy to fundamentally reimagine the tax experience by creating a 'system of intelligence' where Agentic AI automates the tedium of data entry for 90% of standard tax forms, allowing human experts to focus on maximizing financial outcomes and complex decision-making. This strategy comes to life in the new TurboTax stores, which are designed as the 'antidote to tax stress,’ utilizing calming aesthetics and a seamless digital-to-physical workflow where local experts can pick up exactly where the AI leaves off. By partnering on a campaign with Uber Advertising to provide rides to these locations, TurboTax is now removing the final barrier, transportation, ensuring that accessing this 'done-for-you' confidence is as effortless as the filing itself.\n\n\nTransparent Pricing Driving Growth\n\n\nFurthermore, to encourage the adoption of this hybrid 'done-for-you' model, new or returning filers who did not use TurboTax Expert Full Service last year, even if they used TurboTax DIY or Expert Assistance, can benefit from a flat fee of just $150 for Expert Full Service (Federal and State) when they file by March 18, 2026.\n\n\n“Trust is a local commodity, and we are stripping away every layer of friction that stands between a customer and their max refund,” said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit. “That starts with our AI automating the paperwork and continues with our local tax experts handling the personalization and complexity. Now, we are removing the transportation barrier by covering the cost o...