Business
Intuit Renews NFL Partnership Through 2026 as the League’s Official Financial and Accounting Software Sponsor and Email Marketing and Automation Sponsor
Intuit’s TurboTax returns as the presenting sponsor of both the AFC and NFC Divisional and Championship Games Intuit kicks off #IntuitTouchdownDance
About this update from Intuit Inc.
[{"type":"text","content":"\nIntuit’s TurboTax returns as the presenting sponsor of both the AFC and NFC Divisional and Championship Games\n\nIntuit kicks off #IntuitTouchdownDance challenge to celebrate financial milestones\n\n MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--\nThe National Football League (NFL) and Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced it has expanded its official partnership in a four-year renewal deal through 2026. As the official financial and accounting software sponsor for the NFL since 2019, Intuit’s sponsorship now includes additional brands and business categories that support its evolving business. New this year, Intuit® Mailchimp® is now also the official email marketing and automation sponsor for the NFL. As a part of the sponsorship, Intuit TurboTax will continue to be the presenting sponsor of both the AFC and NFC Divisional games and the AFC and NFC Championship Games for the 2022 NFL season.\n\n\"We are thrilled to renew our partnership with Intuit and help our fans access the personal finance and small business tools they need throughout the year,\" said the NFL’s Senior Vice President of Sponsorship, Tracie Rodburg. \"As the leading global financial technology platform, Intuit helps solve some of our fans’ biggest challenges.\"\n\n“NFL football has the number one fan base across the United States, and is the most watched sport with almost 200 million viewers in the US,” said Lara Balazs, Intuit’s Chief Marketing Officer and General Manager of Strategic Partner Group. ”We are doubling down on our partnership after experiencing the positive impact it's had on building awareness and purchase intent across our platform among the NFL’s highly engaged, and live-viewing sports fans.”\n\nThe extended partnership between Intuit and the NFL now includes:\n\n\nIntuit will continue to be the official financial and accounting software sponsor of the NFL. Intuit has held this sponsorship title since 2019.\n\n\nFollowing the company’s acquisition of Mailchimp, Intuit Mailchimp is now also the league’s official sponsor for email marketing and automation.\n\n\nIntuit TurboTax will serve as the presenting sponsor of both the AFC and NFC Divisional games and the AFC and NFC Championship Games for the 2022 NFL season. Intuit TurboTax has hel...