Press release
Intuit Mailchimp Unveils Powerful New Suite of Tools at FWD: London to Help Businesses Unlock Their Customer Data
According to research, 71% of surveyed business owners say they’re concerned about customer acquisition Intuit Mailchimp’s latest advancements are helping
About this update from Intuit Inc.
[{"type":"text","content":"\nAccording to research, 71% of surveyed business owners say they’re concerned about customer acquisition\n\n\nIntuit Mailchimp’s latest advancements are helping businesses navigate the challenge with a single-source solution for customer connection, conversion, and growth\n\n\n LONDON--(BUSINESS WIRE)--\nIntuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced at Mailchimp’s flagship event FWD: London a new suite of tools and integrations designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250612939091/en/\nSustainable growth has become more challenging than ever in an increasingly uncertain business environment. According to research, 71% of SMBs are concerned with customer acquisition.* Mailchimp’s latest set of tools is designed to address this need by providing a connected, data-driven solution that empowers businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals—accelerating long-term growth.\n\n\nBuilt on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. By automating these tasks, the Intuit platform is powering done-for-you experiences that are saving businesses time and giving them more insights to better run and grow their business.\n\n\n“Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales,” said Ken Chestnut, Director of Global Partner Ecosystem, Intuit. “We're closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey from attracting new leads and nurturing relationships to driving conversions and building lasting loyalty.”\n\n\nOver the past year, Mailchimp has focused on updating its marketing product to strengthen its ability to drive revenue for brands, tota...