Press release
Intuit Mailchimp Launches New Global Campaign to Help Marketers Untangle Their Clustomer Problems
ATLANTA--(BUSINESS WIRE)-- Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand1, announces the launch of a new global brand
About this update from Intuit Inc.
[{"type":"text","content":" ATLANTA--(BUSINESS WIRE)--\nToday, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand1, announces the launch of a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by our in-house agency Wink Creative (named Ad Age’s 2023 In-House Agency of the Year), with help from our friends at Pretty Bird, powerhouse director, Calmatic, and Breakfast for Dinner.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230907304483/en/Most marketers think they have a Customer problem. In reality, they have a Clustomer problem. (Photo: Business Wire)\n“We are in a unique position to be a marketing company marketing to marketers. So when research revealed that our advanced marketing customer's biggest pain point was figuring out better ways to personalize at scale to make the most out of their web of customers, we instantly wanted to visualize that problem in a fun and simple way that marketers could identify with. And thus, the Clustomer idea was born. A tangled mess of customers with different behaviors that have all been grouped together as one audience,” says Jeremy Jones, Group Creative Director, Intuit Mailchimp. “At Wink, we think it's our best, most distinct campaign yet, and we couldn’t be more excited for the world to see it.”\n\n\nSo, What’s a Clustomer Anyway?\n\n\nMost marketers think they have a Customer problem. In reality, they have a Clustomer problem.\n\n\nWhen marketers fail to segment targets and personalize their messaging to the fullest extent, the result is CLUSTOMERS. Amorphous blobs of undifferentiated customers that all receive the same marketing message. Yuck.\n\n\nThe good news is Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer (and see up to 141% more revenue with AI-built predicted segments2). To help them along the journey, we also recently announced a new generative AI assistant called Intuit Assist, a marketing strategist that will help you draft emails and help save you time.\n\n\nAlso this year, we released over 150 new and updated features, like advanced segmentation, custom reporting, more e-commerce automations and customer journeys, and enhanced support options to help marketers spend less time creating emails and reports, accelerate their e-commerce...