Press release
Intuit Mailchimp Finds Vast Majority of SMB Marketers Are Bought Into Artificial Intelligence
Intuit Mailchimp commissioned Independent Consulting Firm to survey marketers around the globe about their goals and barriers to success ATLANTA--(BUSINESS
About this update from Intuit Inc.
[{"type":"text","content":"\nIntuit Mailchimp commissioned Independent Consulting Firm to survey marketers around the globe about their goals and barriers to success\n\n\n ATLANTA--(BUSINESS WIRE)--\nToday, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, released a report titled \"The Future of AI Marketing Isn’t Added On—It’s Built In,” which explores marketers’ perspectives on AI and automation across the globe and use cases for how artificial intelligence (AI) and automation can be adopted for marketers. A study conducted by Forrester Consulting on behalf of Mailchimp underscores several major issues that today’s small and midsize businesses (SMBs) face when it comes to maturing their marketing practices, like creating new content on a regular basis and having the right insights to help them deliver that content to the right audience at the right time to drive the desired behavior**. Luckily, marketers today have access to marketing toolkits that are integrated with advanced AI and machine learning (ML) technologies. 88% of marketers believe their marketing organization must increase use of automation and AI to meet customer expectations and stay competitive.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230613533792/en/A study conducted by Forrester Consulting on behalf of Mailchimp underscores several major issues that today’s small and midsize businesses (SMBs) face when it comes to maturing their marketing practises, like creating new content on a regular basis and having the right insights to help them deliver that content to the right audience at the right time to drive the desired behaviour. (Graphic: Business Wire)\nThe survey, collected in March 2023 from more than 300 SMB marketers in North America, Australia, and the UK, tells us that marketers are struggling to stay competitive, but they are also eager and excited to incorporate advanced technology solutions into their marketing strategies. Intuit Mailchimp used the study’s research findings to explore how the power of machine learning can be combined with the content generation power of generative AI to solve some of the most common challenges facing marketers today and help them stay competitive.\n\n\n“Some of the most frequent and important feedback we hear from marketers and SMBs abo...