Press release
Intuit Announces 2023 Cohort of Toronto Startup Accelerator Program
Eight Toronto-based technology startups come together to hone their solutions for the most pressing economic challenges consumers and small businesses
About this update from Intuit Inc.
[{"type":"text","content":"\nEight Toronto-based technology startups come together to hone their solutions for the most pressing economic challenges consumers and small businesses currently face\n\n TORONTO--(BUSINESS WIRE)--\nIntuit Inc. (NASDAQ: INTU), the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, along with Highline Beta, a venture studio and venture capital firm, announced today the 2023 cohort of the Intuit Prosperity Accelerator: Toronto.\n\nThe four-month program will help eight fintech startups refine and scale products designed to improve the financial prosperity of Canadian consumers and small businesses and combat their most pressing challenges.\n\nThe program involves pairing each startup with an expert at Intuit who will mentor them on the company’s approach to customer-driven innovation, known as Design for Delight. This process has propelled Intuit throughout its 40-year history, and involves extensive customer research and experimentation to identify opportunities for innovation and growth. In addition to the Intuit mentors, known as Innovation Catalysts, the startups will also gain access to experts from Intuit and the broader industry who specialize in areas such as product design and development, partnerships, marketing, sales, engineering, and venture capital.\n\nFurthermore, with startup funding in Canada dropping 70% over the past year, programs like the Intuit Prosperity Accelerator can provide fintech startups with increased visibility in the investment community at a critical time for the industry.\n\n“Startups that graduate from accelerator programs have a 23% higher survival rate than their counterparts,” said David Marquis, vice president and Canada country manager at Intuit. “We’re excited to connect and create with this promising group of innovators at our new Toronto site, and help these entrepreneurs to realize their startup’s growth potential.”\n\n“We're thrilled to be teaming up with Intuit again to tap into Toronto’s burgeoning technology ecosystem and work with some of the city’s most innovative early-stage entrepreneurs,” said Hussam Ayyad, chief accelerator officer at Highline Beta. “Besides their focus on helping Canadians combat some of today's pressing economic challenges, the startups themselves are facing a harsh macroeconomic outlook and need our help now ...