Business
Intuit Accountants Releases First-Annual 2022 Taxpayer Insights & Intelligence Brief
Study finds taxpayers’ appetite for tax advisory, rigorous data security, and audit protection among the top expectations when working with tax professionals
About this update from Intuit Inc.
[{"type":"text","content":"\nStudy finds taxpayers’ appetite for tax advisory, rigorous data security, and audit protection among the top expectations when working with tax professionals\n\n PLANO, Texas--(BUSINESS WIRE)--\nToday, Intuit (NASDAQ: INTU), the global financial technology platform that makes TurboTax, QuickBooks, Credit Karma, and Mailchimp released its first-annual 2022 Taxpayer Insights & Intelligence Brief. This comprehensive study surveyed over 3,000 United States taxpayers using a tax professional to prepare their taxes.* The study provided a holistic view of a taxpayer’s experience when working with a tax professional to gain insights into their expectations and service needs.\n\nThe results showed as the tax and accounting industry shifts from leading with compliance based work to offering tax advisory services, there is a strong appetite from taxpayers for tax advisory and audit protection/resolution services. Additionally, the remote work revolution has increased the value of data storage, security, and electronic signatures in the minds of taxpayers.\n\n“At Intuit we strongly believe that to best deliver for tax professionals it is important to understand what matters utmost to them - and that is their clients,” said Dustin Kroeger, ProTax Group VP of Marketing. “This study sheds light on what’s important to clients regarding not only the services they receive from their pros, but also how they work with their pros. As we gain these insights, we can work together to drive better financial outcomes for their clients.”\n\nThe study’s results additionally showed a strong market opportunity for tax professionals to adapt their portfolio of services to meet the needs of taxpayers. “Intuit works to solve pain points for our customers,” said Kroeger. “As we gain these insights, we can all work more seamlessly in tandem for taxpayer and firm needs to power growth and success.”\n\nTopics highlighted in the study include:\n\nTax advisory\n\n\n69% of taxpayers want more advice from their pro.\n\n\n83% of taxpayers would rather work with a tax professional who can give tax advice year round, in addition to filing their tax return.\n\n\n79% of taxpayers are willing to pay more for a tax professional’s services if it might result in improved financial outcomes (e.g., reducing tax liability, money savings, etc.).\n\n\nAudit protection and resoluti...