Business
Best AI Marketing Tools (2025): QuickBooks to Launch Campaign Automation via Mailchimp, Named Top Marketing Solution by Better Business Advice
Better Business Advice has recognized QuickBooks as a top AI marketing tool in 2025, identifying the upcoming Mailchimp-powered marketing agent as a significant advancement for small and mid-sized businesses looking to scale personalized marketing without additional headcount.
About this update from Intuit Inc.
[{"type":"text","content":"NEW YORK, Aug. 8, 2025 /PRNewswire/ -- Better Business Advice has recognized QuickBooks as a top AI marketing tool in 2025, identifying the upcoming Mailchimp-powered marketing agent as a significant advancement for small and mid-sized businesses looking to scale personalized marketing without additional headcount.","length":326,"tagName":"p"},{"type":"text","content":"Top AI Marketing Tools","length":22,"tagName":"p","attribs":{}},{"type":"list","items":[{"val":[{"type":"text","content":"Intuit Assist - a generative AI-powered system that helps automate tasks and deliver personalized insights across Intuit products like QuickBooks and Mailchimp.","length":165,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":165,"olType":false},{"type":"text","content":"Expected to launch this year, the marketing agent will offer businesses campaign automation, audience management, and content generation via direct integration with Mailchimp. This new virtual agent is part of the broader QuickBooks Customer Hub, which already provides businesses with intelligent tools to manage leads and customer relationships directly from within their accounting software.","length":399,"tagName":"p","attribs":{}},{"type":"text","content":"Mailchimp + QuickBooks: A Streamlined Marketing Experience","length":58,"tagName":"p","attribs":{}},{"type":"text","content":"By leveraging Mailchimp's marketing automation engine, QuickBooks' new marketing agent is designed to remove the manual effort from campaign creation. Once launched, it will handle segmentation, content drafting, and the delivery of targeted messages, giving businesses more time to focus on strategy and less on execution.","length":336,"tagName":"p","attribs":{}},{"type":"text","content":"The agent will also work in concert with other elements of the QuickBooks ecosystem, pulling from real-time customer data in the Customer Hub to make smarter, more relevant marketing decisions. Unlike standalone email platforms, this integration enables marketing actions to be informed by financial activity and customer engagement behavior.","length":347,"tagName":"p","attribs":{}},{"type":"text","content":"A Virtual Team for the Modern Business","length":38,"tagName":"p","attribs":{}},{"type":"text","content":"The marketing agent is one of several new AI-powered agen...