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International Star Inc. Unveils 2023-2024 Strategic Plan: Accelerating Growth through IP Development, Entertainment, and Cannabis Synergies
International Star Inc. Unveils 2023-2024 Strategic Plan: Accelerating Growth through IP Development, Entertainment, and Cannabis Synergies.
About this update from International Star, Inc.
[{"type":"text","content":"NEW YORK, NY / ACCESSWIRE / August 4, 2023 / International Star Inc. (OTC PINK:ILST), a listed company operating at the intersection of the entertainment and cannabis industries, recently announced its Strategic Plan for 2023-2024, emphasizing a unique approach to leverage popular culture IPs and celebrity endorsements.International Star operates through its wholly-owned subsidiary, Budding Equity Inc., led by Dan Rubin.The company owns intellectual property contracts with movie studios, allowing licensing of that IP to third parties for cannabis hardware. The company also partners with celebrities to license and brand cannabis products.Its most significant entertainment IP properties include collaborations and partnerships with a wide array of studios and iconic cannabis culture celebrities. These connections highlight the integration and acceptance of cannabis culture within mainstream entertainment.Among the brands managed by ILST are Ice Cube's Good Day and Fryday lines of direct cannabis products; Kevin Smith's Snoogens, Berzerker, and Snoochie Boochies cannabis offerings or Jay and Silent Bob accessories.The company works with major licensing partners such as Paramount's (NASDAQ:PARA) Cheech and Chong Up in Smoke, Sony's (TYO: 6758) Pineapple Express, or Trailer Park Boyz.The company's strategy has evolved in the last six months from exclusively relying on third-party IP to developing its own IP. That shift will allow the company to have more control over its products and brands, fostering innovation and creating unique offerings that resonate with our target audience.By investing in its own intellectual property, ILST wants to ensure that its mission as a company in the forefront of the cannabis culture and industry is clear, strengthening its market position and providing a more significant competitive edge.Recently, the company announced its decision to produce the horror-thriller movie All My Friends Are Dead, starring Jojo Siwa.Following the acquisition of Budding Equity Inc. in February 2023, ILST has focused on integrating aspects of the entertainment world into the cannabis industry. The strategic plan details how ILST intends to expand celebrity partnerships, monetize entertainment IPs, and make strategic IP acquisitions."We are leveraging the relationships that we have built in Hollywood acquire meaningful a...