Business
Intermex Named Founding Partner of Dignity Health Sports Park and the Official International Remittance Partner of the LA Galaxy
First-of-Its-Kind Deal Deepens Intermex’s Connection to Soccer and Latino Communities Across Southern California LOS ANGELES & MIAMI--(BUSINESS WIRE)-- The
About this update from International Money Express, Inc.
[{"type":"text","content":"\nFirst-of-Its-Kind Deal Deepens Intermex’s Connection to Soccer and Latino Communities Across Southern California\n\n\n LOS ANGELES & MIAMI--(BUSINESS WIRE)--\nThe reigning 2024 MLS Cup champion LA Galaxy and their home stadium, Dignity Health Sports Park (DHSP), have launched a new partnership with International Money Express, Inc. (NASDAQ: IMXI) (Intermex), a leading money remittance provider to Latin America and the Caribbean. The multiyear agreement, brokered by AEG Global Partnerships, makes Intermex the Official International Remittance Partner of the LA Galaxy and a Founding Partner of Dignity Health Sports Park, a premium and category-exclusive designation. The partnership marks the first time the team, the venue, and AEG have partnered with a brand in the international remittance category. This also represents Intermex’s first official partnership in sports—making it a first-of-its-kind collaboration.\n\n\n“Our partnership with the LA Galaxy and Dignity Health Sports Park is about showing up for the people who have always been at the center of this sport,” said Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex. “For so many Latino families, fútbol isn’t just entertainment, it’s a part of who we are. This collaboration allows us to celebrate that connection in a meaningful way, both on and off the field.”\n\n\nFounded in 1994, around the same time as the LA Galaxy and Major League Soccer, Intermex and soccer have grown in parallel, earning trust among Latino communities in the U.S. and abroad. Headquartered in Miami, Intermex enables digital money transfers from the U.S., Canada, and Europe to more than 60 countries, with a strong focus on Latin America. The company offers a multi-channel delivery experience via its app, website, retail locations, as well as WhatsApp. Known for its human-first customer service, including Spanish-first support for underbanked and immigrant communities, Intermex has become a trusted provider for millions of Latino families.\n\n\nWith Los Angeles being one of Intermex’s most strategically important U.S. markets, the LA Galaxy presents a timely and culturally significant opportunity to deepen its ties with a region where soccer is thriving. Across the United States, especially in Southern California, soccer has emerged as one of the fastest-growing sports, driven in l...