IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament

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[{"type":"text","content":"New generative AI and agentic capabilities help fans explore 50+ years of Masters history and gain deeper insight into every shot during the Tournament ","length":151,"tagName":"p","attribs":{}},{"type":"text","content":"ARMONK, N.Y., March 23, 2026 /PRNewswire/ -- IBM (NYSE: IBM) and the Masters Tournament today announced new and enhanced digital fan features now available on the award-winning Masters digital platforms. The watsonx AI-powered capabilities – the latest in a 30-year collaboration between IBM and the Masters – are designed to bring the rich history and on-course excitement of the Tournament to life for millions of golf fans around the world.","length":443,"tagName":"p"},{"type":"image","alt":"(Photo credit: IBM)","displaySize":"","headline":null,"caption":"(Photo credit: IBM)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/cnwgroup.com/dfbd0c6137de2f41332fde50111db64a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/3VDNFqEY8DkViyxcwEBDpQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5Nw--/https://media.zenfs.com/en/cnwgroup.com/dfbd0c6137de2f41332fde50111db64a","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2939461/IBM_2026_Masters_1101_PressReleasePhoneImages_Vault_v05_alpha.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Introducing Masters Vault Search with watsonxThe Masters Vault video archive has been transformed into an interactive experience, enabling fans worldwide to explore over 50 years of Masters Tournament final round broadcasts through simple, conversation-style prompts. A system of AI agents – powered by specialized solutions, including IBM's Granite small language models (SLM) and agentic AI platform watsonx Orchestrate – built to instantly find precise clips within full-length replays, making it easy and fun to find your favorites or relive the Tournament's greatest, most iconic moments.","length":602,"tagName":"p"},{"type":"text","content":"Masters Vault Search is built with optical character recognition, speech-to-text transcription of broadcast commentary and scene detection to analyze footage. The Masters' vast historical database is utilized to deliver metadata on each clip, including results dating back to 1968, as well as individual stroke data starting in 2015.","...

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