IBM Awarded Defense Commissary Agency Contract to Modernize Electronic Shelf Label System

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[{"type":"text","content":"WASHINGTON, Feb. 25, 2026 /PRNewswire/ -- IBM (NYSE: IBM) has secured a contract with a ceiling value of $112 million for up to five years from the Department of War's (DoW) Defense Commissary Agency (DeCA) to modernize pricing displays across commissaries worldwide, aimed to enhance operational efficiency and improve the shopping experience for military personnel and their families.","length":395,"tagName":"p"},{"type":"image","alt":"IBM Corporation logo. (PRNewsfoto/IBM)","displaySize":"","headline":null,"caption":"IBM Corporation logo. (PRNewsfoto/IBM)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":209,"url":"https://media.zenfs.com/en/prnewswire.com/43eb5753c7bd118025a0bef1268e2a90"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/b7.T_CBoyL7a_1ZRLdhdZw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2ODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/43eb5753c7bd118025a0bef1268e2a90","width":400,"height":209}},"href":"https://mma.prnewswire.com/media/95470/ibm_logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This investment represents a step in advancing digital retail infrastructure for the DoW. Under the agreement, IBM will upgrade the existing Electronic Shelf Label (ESL) system at 177 U.S. commissaries and install new systems at 58 overseas locations in 12 countries. Additional expected benefits of the new ESL system include:","length":327,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Accurate pricing and availability: Enables real-time price updates and enhanced product availability for military personnel and their families.","length":143,"tagName":"p"}]},{"val":[{"type":"text","content":"Operational efficiency: Streamlines processes to reduce manual labor, aligning with the DoW's digital transformation goals.","length":127,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":270,"olType":false},{"type":"text","content":""IBM is proud to continue supporting DeCA's mission to deliver a modern, efficient shopping experience for military families worldwide," said Susan Wedge, Managing Partner, U.S. Federal Market for IBM. "This award underscores our commitment to innovation and operational excellence across the defense retail ecosystem."","length":343,"tagName":"p"},{"type":"text","content"...

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