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IBM and the Recording Academy Strike a Chord, Release New watsonx Digital Experiences for Fans and Members Around 2026 Grammy Awards®
IBM (NYSE: IBM), the Official Artificial Intelligence (AI) & Cloud Partner of the Grammy Awards® for nearly a decade, today announced the launch of GRAMMY® IQ built with IBM watsonx. By tapping into the power of agentic AI, the new fan engagement solution transforms the Recording Academy®'s vast reserves of music industry data into interactive quizzes that put the knowledge of music lovers to the test. IBM plans to also continue to design AI-driven solutions that automate workflows and deliver m
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[{"type":"text","content":"GRAMMY® IQ built with IBM watsonx debuts ahead of the 2026 Grammy Awards®","length":78,"tagName":"p","attribs":{}},{"type":"text","content":"ARMONK, N.Y., Jan. 21, 2026 /PRNewswire/ -- IBM (NYSE: IBM), the Official Artificial Intelligence (AI) & Cloud Partner of the Grammy Awards® for nearly a decade, today announced the launch of GRAMMY® IQ built with IBM watsonx. By tapping into the power of agentic AI, the new fan engagement solution transforms the Recording Academy®'s vast reserves of music industry data into interactive quizzes that put the knowledge of music lovers to the test. IBM plans to also continue to design AI-driven solutions that automate workflows and deliver more personalized and engaging digital experiences for Recording Academy members, potential new members and millions of music enthusiasts around the world.","length":706,"tagName":"p"},{"type":"image","alt":"Preview of the new GRAMMY IQ built with IBM watsonx","displaySize":"","headline":null,"caption":"Preview of the new GRAMMY IQ built with IBM watsonx","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/c388873accd07420b808301f44bacc9c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/IMOo0kUOJIixnwj_.u1S_w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c388873accd07420b808301f44bacc9c","width":400,"height":225}}},{"type":"text","content":""Our partnership with IBM continues to push the boundaries of how technology can celebrate and deepen the world's connection to music," said Adam Roth, Executive Vice President of Global Partnerships at the Recording Academy. "With GRAMMY® IQ built with watsonx, we're not only unlocking the richness of our history and data—we're inviting fans and members everywhere to engage with music in more meaningful, interactive and inspiring ways. This collaboration reflects our shared commitment to innovation, creativity and honoring the artists and stories that shape culture across generations."","length":625,"tagName":"p"},{"type":"text","content":""The Recording Academy and IBM are bringing fans closer to the music they love by leveraging AI with the Academy's vast reserves of music industry data spanning all genres and generations,&quo...
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