Business
Intermap Delivers Complete Location-based Marketing and Audience Measurement in AdPro® Media Buyer v3.0
- First SaaS Application Specially Designed for Creative Agencies and Media Buyers to Eval...
About this update from Intermap Technologies Corporation Class A
[{"type":"text","content":"\n\n\n- First SaaS Application Specially Designed for Creative Agencies and\n Media Buyers to Evaluate Out-of-Home Locations -\n\n\nDENVER, July 17, 2013 /CNW/ - (TSX: IMP) - Intermap Technologies today\n introduced AdPro v3.0 for Media Buyers, the first Software-as-a-Service\n (SaaS) application specifically designed for creative agencies and\n media buyers to evaluate the advertising potential of any Out-of-Home\n (OOH) location including static billboards, digital billboards,\n posters, city walls, bus shelters, urban furniture, shopping malls,\n retail locations, sports arenas, concert venues, and street corners.\n The resulting information can then be turned into a winning proposal\n that the agency sends to their client. AdPro allows an agency to\n understand and measure the drivers of a successful location-based\n campaign including area demographics, proximity to points of interest,\n traffic analysis, exposure time, and viewing approach.\n\n\nEvaluating requests for proposals (RFPs) and generating effective\n proposals is laborious and time consuming. AdPro helps an agency\n increase the number and effectiveness of their proposals that leverage\n out-of-home media. AdPro reduces the stress of meeting deadlines with\n automation including the easy upload of a RFP template, supplying all\n necessary evaluation tools in one place instead of using multiple\n general purpose tools, and creating effective communications with the\n end customer including reports and proposals.\n\n\n\"Media buying software doesn't need to be expensive or complex,\" said\n Todd Oseth, president and CEO of Intermap Technologies. \"The simple\n idea behind AdPro Media Buyer v3.0 is this: one mouse click and you\n have what you need to make smarter and faster advertising decisions.\n This is web-based software, so there's no software to install, and no\n extra hardware needed. You can sign-up online and you're done.  This\n latest version of AdPro for media buyers enables agencies to quickly\n evaluate all necessary out of home formats for a client's campaign.\n We've listened to over one hundred agencies and have incorporated their\n feedback into this substantial new release. When media agencies try it,\n I think they will be very pleased with the results and you can't beat\n the price.\"\n\n\nFor campaign planners, AdPro offers a complete s...