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New Study Emphasizes the Need for Quality of “Personal” Experience Metrics to Ensure Profitability of Future 6G Services
WILMINGTON, Del., March 27, 2023 (GLOBE NEWSWIRE) -- InterDigital, Inc. (Nasdaq: IDCC) and Omdia have released a joint study titled “Experience the Future of
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[{"type":"text","content":"WILMINGTON, Del., March 27, 2023 (GLOBE NEWSWIRE) -- InterDigital, Inc. (Nasdaq: IDCC) and Omdia have released a joint study titled “Experience the Future of 6G: A New Direction for Telecom,” highlighting the need for a new quality of \"personal” experience (QoPE) framework and metrics to measure the success of 6G-enabled services that will unlock new possibilities for users and operators alike. The study draws on experiments conducted by students at Carnegie Mellon University’s Human Computer Interaction Institute, as well as interviews with a variety of potential 6G enterprise customers, service providers and other industry stakeholders. The study also reveals that future 6G services will be capable of engaging a diversity of human senses, including touch and spatial awareness, that will allow people to have fully immersive cyber-physical experiences. However, justifying the price tag of sensory-enriched services poses unique challenges for telecom operators and the industry at large unless the opportunity is fully understood. \"6G offers an exciting opportunity to embrace a more comprehensive user-centric service delivery path, providing a direct focus on quality of experience that really is the one true measure of service performance, \" said Jeffrey Metzger, Sr. Director of Strategic Partnerships at InterDigital. The study argues that current industry jargon is inadequate to illustrate to both service providers and consumers the potential for services that merge physical, digital, and virtual contexts, or the added value proposition sensory-enhanced services may provide. This new paradigm will be important for future immersive applications and enable service offerings for existing over-the-top experiences. “6G shifts the focus of value creation from connectivity to delivering brilliant experiences,” said Omdia chief analyst and report author Camille Mendler. “However, if you can’t measure something, you can’t monetize it.” The emergence of new technologies and increasing consumer expectations has made it crucial to move to a more user centric framework for providing and delivering services. 6G offers a unique opportunity to establish a telecommunication system that can guarantee exceptional and personalized user experiences, which will enable industry to develop services that directly address end-users' needs, while also me...