Business
Interactive Strength Inc. (Nasdaq:TRNR) Expands CLMBR’s Presence with Military and College Accounts by Exhibiting at the Athletic Business Show on November 19-22
The Atheltic Business Show features Military and College/High School buyers, which represent some of the biggest customer segments in the fitness equipment
About this update from Interactive Strength Inc.
[{"type":"text","content":"The Atheltic Business Show features Military and College/High School buyers, which represent some of the biggest customer segments in the fitness equipment industryCLMBR has made strong inroads into Military and College/High School, with numerous installations and pilots so far this year AUSTIN, TX / ACCESSWIRE / November 18, 2024 / Interactive Strength Inc. (NASDDAQ:TRNR) (\"TRNR\" or \"the Company\"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that the Company will be exhibiting CLMBR to focus on Military and College/High School accounts at the Athletic Business Show on November 19-22 in New Orleans, Louisiana.Trent Ward, Co-Founder and CEO of TRNR, said: \"The Athletic Business Show is the key annual event for buyers from Military and College/High school customers. These segments are some of the biggest in the fitness equipment industry and their budgets are often insulated from changes in macroeconomic conditions, which makes them consistently big buyers of equipment and a high priority for CLMBR. Our distribution partner, WOODWAY, has been selling to these accounts for decades, which helps us scale CLMBR much more quickly.\"\"This year, we have installed CLMBRs in numerous military environments from Texas to Alaska, and we believe that we will be able to build a large business across the armed services that rivals the fitness club business we have with customers like Crunch Fitness and Gold's Gym. The versatility and efficiency of workouts on a CLMBR are attractive attributes for Military customers. In addition to the Military being one of the largest consumers of fitness equipment due to their size and usage patterns, it is an honor for us to help support the readiness of our service men and women and their families at Military bases around the world.\"TRNR Investor [email protected] Media [email protected] Athletic Business Show:2,000+ athletics, fitness, recreation and military decision-makers from around the world come to AB Show every year to learn new solutions from industry leaders, find new products and services and build community. AB Show brings the solutions to your unique challenges with 100+ educational sessions that cover topics ranging from leadership and people management to facility programming and design. Our show f...