Business
Interactive Strength Inc. (Nasdaq: TRNR) Secures Exclusive Distribution for CLMBR in Germany and Receives Six-Figure Initial Order
German Distributor placed six-figure initial order that is expected to ship in the third quarter of 2024Germany is the largest fitness market after the United
About this update from Interactive Strength Inc.
[{"type":"text","content":"German Distributor placed six-figure initial order that is expected to ship in the third quarter of 2024Germany is the largest fitness market after the United StatesGermany's largest fitness company, RSG Group, owns Gold's Gym and McFIT among other brands AUSTIN, TX / ACCESSWIRE / July 30, 2024 / Interactive Strength Inc. (NASDAQ:TRNR) (\"TRNR\" or \"the Company\"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that it has secured exclusive distribution and a six-figure initial order for CLMBR in Germany, the largest fitness market outside the United States.Trent Ward, Co-Founder and CEO of TRNR, said: \"Germany is the largest international fitness market and we are confident of the demand in Germany after the seeing the strong interest in CLMBR at FIBO, the largest fitness show in the world, which was held in Germany this past April. Our German distribution partner has been a leader in the country for many decades and they have very close relationships with the key brands.\"\"We expect that we will receive additional orders from other European distributors,\" Mr. Ward continued, \"and that we will begin to fulfill those initial orders this quarter after receiving the appropriate European certification. Following on the six-figure order to our Gulf region distributor a few weeks ago, it is clear that there is global demand for CLMBR and we are excited about the international opportunity for CLMBR.\"Gym chains are adding CLMBRs to the cardio floor and are often replacing elliptical machines to make room for the new equipment. Climbing is an efficient and effective full-body strength and cardio workout, and one that can result in greater posterior chain activation than other equipment.Additionally, some gym chains have started to pilot group fitness solutions where 10 or 15 CLMBRs are grouped together in a room previously used for spin classes. The initial feedback has been very positive in these instances and it mimics the same feedback that customers of Studio CLMBR in Denver have had for years about the class being both fun and an incredible workout.TRNR Investor [email protected] Media [email protected] Interactive Strength Inc.:Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two...