Business
Interactive Strength Inc. (Nasdaq: TRNR d/b/a “FORME”) Announces Distribution Partnership With Industry Leading Integrated Fitness Services Company, The Risher Companies
Company Continues Business-To-Business Commercial Strategy to Strengthen Multi-Year Subscription OpportunitiesFORME Selected as a Preferred Equipment
About this update from Interactive Strength Inc.
[{"type":"text","content":" Company Continues Business-To-Business Commercial Strategy to Strengthen Multi-Year Subscription OpportunitiesFORME Selected as a Preferred Equipment Supplier for Industry Leading Fitness Center Consulting and Procurement Firm AUSTIN, TX, Aug. 03, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – Interactive Strength Inc. (Nasdaq: TRNR d/b/a “FORME”), maker of premium smart home gyms and provider of virtual personal training services, is continuing its expansion into the commercial market through a partnership with The Risher Companies (“TRC”), one of the largest fitness center consulting and equipment procurement firms servicing multi-family properties, real estate development and management companies, master-planned communities, and office buildings nationwide. TRC distributes over 20 commercial brands of fitness equipment and is a top 10 national distributor for Matrix, Woodway, Stages Cycling, Octane and FreeMotion Fitness. “The Risher Companies is trusted by several of the top property developers in the country to manage fitness center design and buildout for new and existing projects across the US, including nearly 200 projects last year,” said Trent Ward, co-founder and CEO of FORME. “Partnering with the Risher team as a preferred equipment supplier allows FORME to bring its products and services to new properties and tenants around the country. We are pleased with the first installations that have been completed and are excited about the Risher project pipeline.” “FORME’s equipment is best-in-class and we are very excited to offer it to our clients in support of our focus on curating differentiated and value-added on-property amenities,” said Josh Mann, Partner and Vice President of TRC. “FORME’s offering checks the three most important boxes for us - attractive and high-quality design, versatile functionality, and an engaging user experience, making it a great fit for many of our projects.” The commercial channel represents many significant, multi-year opportunities for FORME, given the size of the addressable market, the consistency of the demand and favorable competitive dynamics. FORME already installs its smart home gyms in a number of commercial settings, including luxury hotels internationally, multi-family developments and office buildings. “The commercial channel is one of the most impactful routes to market given th...