Business
Interactive Strength Inc. (Nasdaq: TRNR) and Gold's Gym SoCal Successfully Complete Multi-location CLMBR Pilot, Leading to Largest CLMBR Order Since Acquisition
Gold's Gym SoCal is installing at least two CLMBR's in each of its 23 locations, representing more than 150,000 members CLMBR pilot in multiple Gold's Gym
About this update from Interactive Strength Inc.
[{"type":"text","content":"Gold's Gym SoCal is installing at least two CLMBR's in each of its 23 locations, representing more than 150,000 members\nCLMBR pilot in multiple Gold's Gym SoCal locations generated strong engagement from both members and trainers\nThere are more than 600 locations in the overall Gold's Gym system\nAUSTIN, TX - (NewMediaWire) - June 28, 2024 - Interactive Strength Inc. (Nasdaq: TRNR) (\"TRNR\" or \"the Company\"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that, following the successful completion of a multi-location CLMBR pilot, it has received a six-figure order from Gold's Gym SoCal, the original home of fitness workouts, to initially install two CLMBRs in each of the group's 23 locations.\nBrian Morris, Senior Vice President of Gold's Gym SoCal, said: \"The efficient and safe combination of functional strength and cardio in a compact footprint fits perfectly for us and aligns with our commitment to member engagement in a fun and reimagined way. We received great feedback from both our members and our trainers after piloting CLMBR in a number of our locations, and that's why we're proud to announce that Gold's Gym SoCal is bringing CLMBR to all our locations.\" \nTrent Ward, Co-Founder and CEO of TRNR, said: \"Gold's Gym SoCal is the pre-eminent franchise group in the Gold's Gym system, where there are more than 600 locations. Gold's Gym SoCal has been delivering an incredible member experience for over 35 years and we could not be more excited to have them as a flagship CLMBR partner. We have high expectations for future growth in the Gold's Gym system due to the leadership from Angel Banos and Gold's Gym SoCal and this six-figure order should underpin record revenue in the third quarter.\"\nGym chains are adding CLMBRs to the cardio floor and are often replacing elliptical machines to make room for the new equipment. Climbing is an efficient and effective full-body strength and cardio workout, and one that can result in greater posterior chain activation than other equipment.\nAdditionally, some gym chains have started to pilot group fitness solutions where 10 or 15 CLMBRs are grouped together in a room previously used for spin classes. The initial feedback has been very positive in these instances and it mimics the same feedback that customers of Studio CLMBR in Denver...