Business
Interactive Strength Inc. (Nasdaq:TRNR)'s FORME Named an Exclusive Wellness Partner for Virgin Atlantic's New Clubhouse at LAX
Partnership Raises FORME's Visibility with Affluent Customers, Highlights Brand's Seamless Integration into Premium Hospitality and Travel Environments Installation adds to Hospitality Customers such as Four Seasons, Bulgari and Mandalay Bay Resort ...
About this update from Interactive Strength Inc.
[{"type":"text","content":"Partnership Raises FORME's Visibility with Affluent Customers, Highlights Brand's Seamless Integration into Premium Hospitality and Travel Environments","length":159,"tagName":"p"},{"type":"text","content":"Installation adds to Hospitality Customers such as Four Seasons, Bulgari and Mandalay Bay Resort","length":96,"tagName":"p"},{"type":"text","content":"AUSTIN, TX / ACCESS Newswire / March 27, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the FORME and CLMBR brands, today announced that FORME has been selected as an exclusive wellness partner for Virgin Atlantic's newly launched Clubhouse at Los Angeles International Airport (LAX).","length":389,"tagName":"p"},{"type":"text","content":"The partnership places the award-winning FORME Studio at the center of Virgin Atlantic's new Zen Den, an immersive wellness space within the airline's premium Clubhouse lounge. The Studio brings a curated selection of movement, mindfulness, and recovery sessions in a custom-branded experience designed exclusively for Virgin Atlantic, making the Zen Den the perfect space for travelers to relax and recharge before their flight.","length":437,"tagName":"p"},{"type":"text","content":""This partnership with Virgin Atlantic highlights how FORME seamlessly integrates into premium hospitality and travel environments," said Trent Ward, CEO of Interactive Strength, Inc. "It demonstrates our ability to deliver elevated fitness and wellness experiences in a format that enhances the guest experience while meeting the unique needs of our partners and the demands of each space."","length":411,"tagName":"p"},{"type":"text","content":"The custom FORME Studio experience includes:","length":44,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"A branded, interactive interface tailored to Virgin Atlantic's wellness-forward design vision","length":97,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"A personalized welcome video from Sir Richard Branson","length":53,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Curated content selections across Mind, Body and Spirit categories","length":66,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"A post-session sum...