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DONNA KARAN CASHMERE MIST INTRODUCES A NEW CHAPTER FOR SPRING 2025, FEATURING IMAAN HAMMAM IN A CAPTIVATING CAMPAIGN
NEW YORK, Feb. 28, 2025 /PRNewswire/ -- Donna Karan New York is relaunching its iconic Cashmere Mist Eau de Parfum, with a bold new campaign featuring
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[{"type":"text","content":"NEW YORK, Feb. 28, 2025 /PRNewswire/ -- Donna Karan New York is relaunching its iconic Cashmere Mist Eau de Parfum, with a bold new campaign featuring globally renowned supermodel, Imaan Hammam debuting in February 2025. The campaign reintroduces the fragrance's timeless sensuality with a fresh, modern edge that speaks directly to today's multifaceted woman.\n\n \n \n \n \n \n \n\n \nOriginally released in 1994, Cashmere Mist was created to embody the luxurious feel of cashmere against bare skin —a signature scent designed to stand the test of time. Three decades later, this symbol of sophistication and elegance continues to seduce the senses with its unparalleled blend of notes and textures.\n\"Imaan perfectly embodies Donna Karan New York's timeless spirit, making her the ideal for this campaign. Following her standout roles in Spring and Fall 2024, it was a natural decision to feature her as the face of this iconic fragrance.\" – Jeff Goldfarb, Executive Vice President, G-III Apparel Group.\nA NEW CHAPTER FOR A TIMELESS CLASSIC\nThe campaign goes back to the roots of Cashmere Mist, inspired by its original tagline, \"A fragrance to seduce the senses.\" Photographed by Mikael Jansson, the campaign captures Hammam's elegance, strength, and femininity in the serene and evocative landscape of the Stockholm Archipelago— where the original campaign was shot 30 years ago.\nDraped in cashmere and enveloped in the mist, Hammam embodies the ethereal essence of the fragrance: timeless, raw, and seductive. Shot in black and white, the images are both powerful and minimalist, allowing the beauty of Hammam and the fragrance to shine in their purest forms.\nTHE FRAGRANCE \nFresh and dewy notes of Lily of the Valley and luscious Orchid Flowers are accentuated by the natural energy of Italian Bergamot to impart a bright clean freshness. Then, powerful notes of Moroccan Jasmine and Heliotrope soothe with a sweet intensity. Finally, the warm notes of Amber, Vanilla, Sandalwood, and velvety Suede Accord wrap the fragrance in a comforting embrace, completing this sensuous array.\nTop Notes: Italian Bergamot, Lily of the Valley, Orchid FlowersMiddle Notes: Heliotrope, Moroccan Jasmine, Ylang YlangBase Notes: Sandalwood, Amber, Vanilla, Cedarwood, Patchouli, Suede Accord \n\"Donna Karan Cashmere Mist, a longstanding Fragrance Foundation Hall of Fam...