Technology
Norton Unveils Advanced Deepfake Protection Powered by Intel® Core™ Ultra Processors
Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), has teamed up with Intel® to provide powerful detection against AI-powered scams on the newest generation of Intel® Core™ Ultra processors. Norton 360 customers with Norton Genie Scam Protection now have advanced deepfake protection on AI PCs with the latest Intel processors, enabling faster, always-on detection that proactively protects against today's most sophisticated scams.
About this update from Intel Corporation
[{"type":"text","content":"Norton Deepfake Protection on Intel processors accelerates real‑time protection against AI-powered scams","length":104,"tagName":"p","attribs":{}},{"type":"text","content":"TEMPE, Ariz. and PRAGUE, Sept. 16, 2025 /PRNewswire/ -- Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), has teamed up with Intel® to provide powerful detection against AI-powered scams on the newest generation of Intel® Core™ Ultra processors. Norton 360 customers with Norton Genie Scam Protection now have advanced deepfake protection on AI PCs with the latest Intel processors, enabling faster, always-on detection that proactively protects against today's most sophisticated scams.","length":505,"tagName":"p"},{"type":"image","alt":"Norton Deepfake Protection","displaySize":"","headline":null,"caption":"Norton Deepfake Protection","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":265,"url":"https://media.zenfs.com/en/prnewswire.com/4a4d6fd3cf36b49c00fd606206c56f44"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Cr5UoszO9ORnIN.5hqsFuw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ2NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/4a4d6fd3cf36b49c00fd606206c56f44","width":400,"height":265}},"href":"https://mma.prnewswire.com/media/2773697/Gen_Digital_Norton_Deepfake_Protection.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The partnership with Intel puts Norton Deepfake Protection at the heart of peoples' devices without the need to send data up to the cloud and back. With Intel's leading processing power, Norton instantly analyzes suspicious material, providing immediate warnings to help people avoid potential personal or financial harm resulting from advanced deepfake scams.","length":368,"tagName":"p"},{"type":"text","content":""From the early days of fighting email and web scams to now tackling sophisticated video deception, Norton has always stayed a step ahead continuously evolving its protection to outsmart new threats," said Leena Elias, Chief Product Officer at Gen. "Now, with scam detection for videos powered by the latest Intel processors, we're raising the bar again. Norton Deepfake Protection delivers real-time, private, and ultra-fast protection right on peoples' devices, so they can feel confident they're a step ahead of scammers and t...