Press release
Intel and AREA15 Bring Experiential Retail to Life in Las Vegas
NEW YORK--(BUSINESS WIRE)-- What’s New: Today, Intel announced a collaboration with AREA15, one of the first purpose-built experiential retail and
About this update from Intel Corporation
[{"type":"text","content":" NEW YORK--(BUSINESS WIRE)--\nWhat’s New: Today, Intel announced a collaboration with AREA15, one of the first purpose-built experiential retail and entertainment complexes. To thrive in the digital age, traditional retailers and malls face a reinvent-or-die reality. AREA15 is tackling this issue by offering live events, immersive experiences and activations, and monumental art installations, employing ground-breaking technology and much more for the retail environment.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200112005023/en/Opening in April 2020, the AREA15 property in Las Vegas will include a flexible platform where Intel innovation will play an integral role. (Credit: The Vox Agency)\n\n“Today, only top retailers can afford to explore and implement experiential design in their stores. We believe immersive, authentically engaging and inspiring experiences in retail are not only possible, but should be accessible for all. Ecosystem collaboration is in Intel’s DNA. AREA15 will help provide scalable, world-class experiential retail solutions for retailers and brands of all sizes.”\n– Joe Jensen, Intel vice president and general manager of the Retail, Banking, Hospitality and Education Division\n\n\nWhy It’s Important: Research shows that 81 percent of Generation Z prefer to shop in stores, and 73 percent like to discover new products in stores. This offers the opportunity to transform how a new generation of consumers chooses to interact with brands. Retailers and brands can’t afford to miss out on engaging this demographic, which is on track to become the largest generation of consumers by 2020 — responsible for $29 billion to $143 billion in direct spending.\n\n\nThe rise of the “experience economy,” fueled by rapid shifts in technology-enabled design and culture, has resulted in the business-critical need to understand customers — not only Gen Z — and use that data to design a real-time personal experience.\n\n\nIntel’s Role: The alliance will initially focus on immersive experiential retail design with the launch of the Intel© Experience Incubation Hub, a multiuse venue for innovation and collaboration. It will allow retail ecosystem partners — from creatives to technologists — to test new design concepts and leading-edge technologies.\n\n\nOpening in April...