Business
NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets
TOKYO, April 24, 2026--NIQ and INTAGE collaboration enhances both companies’ ability to support clients with more consistent and comparable insights.
About this update from Intage Holdings Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":316,"url":"https://media.zenfs.com/en/business-wire.com/47a3daa0af1453d85e5d5d610def1a98"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/GmRJR83QDj6CbT7CxOdg9A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYzMg--/https://media.zenfs.com/en/business-wire.com/47a3daa0af1453d85e5d5d610def1a98","width":480,"height":316}},"lazy":false},{"type":"text","content":"TOKYO, April 24, 2026--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter "INTAGE HD"), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets.","length":332,"tagName":"p"},{"type":"text","content":"Through the collaboration, NIQ and INTAGE HD bring together complementary strengths— INTAGE HD’s deep local retail store panel data and insights into the Japanese domestic market, and NIQ’s global and regional retail store panel data and insights into various international markets—to enable better comparison and understanding of market performance and trends across countries and regions.","length":390,"tagName":"p"},{"type":"text","content":"This collaboration enhances both companies’ ability to support clients with more consistent and comparable insights, helping clients unlock growth opportunities across markets.","length":176,"tagName":"p"},{"type":"text","content":"The collaboration enables global clients to access INTAGE HD’s nationwide retail store panel data in Japan (SRI+ and SRI+EC) to support market entry and expansion. NIQ's network will enable smoother access to data and insights on the Japanese market. At the same time, clients in Japan will gain access to NIQ’s global Retail Measurement Services (RMS), covering more than 100 countries and regions, supporting international growth.","length":436,"tagName":"p"},{"type":"text","content":""Clients today are increasingly looking for a more complete and connected understanding of consumer buying behavior across markets," said Chang Park, Managing Director of NIQ’s Northeast Asia Cluster. "Our collaboration with INTAGE HD strengthens our ability to deliver The Full View™—bringing toget...