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Canadians want to prepare their homes from extreme weather threats, but don't know where to start
Canadians want to prepare their homes from extreme weather threats, but don't know where to start...
About this update from Intact Financial Corporation
[{"type":"text","content":"\n\n\n\n Canadians want to prepare their homes from extreme weather threats, but don't know where to start\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen2{\nPADDING-RIGHT:0.17em; PADDING-LEFT:0.17em; BORDER-TOP:black 1pt; BORDER-RIGHT:black 1pt; BORDER-BOTTOM:black 1pt; BORDER-LEFT:black 1pt\n}\n.prnml4{\nMARGIN-TOP:0em; MARGIN-RIGHT:0em; MARGIN-BOTTOM:0em; MARGIN-LEFT:0.33em !IMPORTANT\n}\n.prnbcc{\nBORDER-COLLAPSE: COLLAPSE\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n Intact launches \"Keep It Intact\" Program with practical tools to empower homeowners to take action and protect their homes\n \n\n\n\n TORONTO\n \n\n ,\n \n\n July 14, 2025\n \n\n /CNW/ - As extreme weather events continue to rise, Canadians are increasingly concerned about what a changing climate means for their homes and communities. A recent national survey reveals that 80% of surveyed Canadians\n \n 1\n \n believe we can do something to respond to the increasing number and severity of extreme weather events, but a notable gap persists between this belief and meaningful action.\n \n\n\n\n\n\n\n\n While 57% of surveyed Canadians\n \n 1\n \n are thinking about or have taken some steps to protect their homes from extreme weather events, only a small fraction, 9%, have implemented several concrete actions. Barriers to acting include uncertainty about what steps to take, cost, and perceived lack of necessity. This perception gap persists despite a record-breaking summer of catastrophic weather events across\n \n Canada\n \n in 2024, which saw over\n \n $7.7 billion\n \n in insured losses and a 406% spike in insurance claims compared to the 20-year average\n \n 2\n \n . This underscores the urgent need for better public understanding of home vulnerability and for practical tools that make the risks and the solutions more tangible.\n \n\n To close the gap between intention and action, Intact Insurance is launching \"Keep It Intact,\" a national, long-term prevention program designed to help Canadians adapt to the growing reality of extreme weather. By leveraging proven and p...