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Insulet Promotes Inclusivity for People with Diabetes through Nintendo® Video Game Animal Crossing™: New Horizons
ACTON, Mass.--(BUSINESS WIRE)-- Insulet Corporation (NASDAQ: PODD) (Insulet or the Company), the global leader in tubeless insulin pump technology with its
About this update from Insulet Corporation
[{"type":"text","content":" ACTON, Mass.--(BUSINESS WIRE)--\nInsulet Corporation (NASDAQ: PODD) (Insulet or the Company), the global leader in tubeless insulin pump technology with its Omnipod® brand of products, is celebrating representation and inclusion for the diabetes community through an activation in the popular Nintendo® video game Animal Crossing™: New Horizons. Beginning today, players can download design codes to access custom outfits that let them wear an insulin pump or carry an accessory bag for their diabetes supplies. They can also visit Omnipod Bay, a family-friendly, diabetes-themed island full of adventures, surprises, and experiences which include booths promoting awareness for advocacy organizations like JDRF, Beyond Type 1, Children with Diabetes, and Kyler Cares Foundation.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220216005975/en/Three characters on Omnipod Bay. (Photo: Business Wire)\nAccording to a recent survey conducted on behalf of Insulet, 94 percent of people with type 1 diabetes said it’s important to see people with diabetes accurately represented in culture and society. Yet, in the last year, 51 percent of respondents said they rarely or never saw diabetes represented in culture and society.\n\n“Representation of people with diabetes is important to us, so we looked for an opportunity to make diabetes part of everyday culture,” said Lei Mercado, Chief Marketing Officer of Insulet Corporation. “We worked closely with the diabetes community, leading advocacy groups, and gamers to see how we could educate others. Our hope is that the Animal Crossing integration will help people with diabetes feel more included, connected, and seen in a fun and engaging way.”\n\nIn addition to selecting one of the outfits, players can visit Omnipod Bay to navigate an obstacle maze, take part in a scavenger hunt, perform in a concert, swim in the A1 Sea (a play on A1c, also known as HbA1c or hemoglobin A1c, which is your average blood sugar levels over the past 3 months), discover a hidden lounge, or snap selfies at one of the other community-inspired sites sprinkled throughout the island.\n\n“My brother and I both live with type 1 diabetes, and we grew up playing video games. If we’d seen this type of diabetes representation in a game as kids, it would have meant so much,” sa...