Business
Inspired and Allwyn Hellas Launch Soccer 3.6 Across 3,000 Retail Venues in Greece
NEW YORK, March 06, 2026 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming
About this update from Inspired Entertainment, Inc.
[{"type":"text","content":"NEW YORK, March 06, 2026 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content and systems announced the successful launch of its latest Virtual Sports product, Soccer 3.6™, in partnership with Allwyn Hellas (ATHEX: OPAP), Greece’s largest gaming operator. The innovative new game is now live across approximately 3,000 retail venues. Inspired, as Allwyn Hellas strategic provider of Virtual Sports, has long delivered a diverse and engaging portfolio to one of Europe’s strongest retail gaming networks. The introduction of Soccer 3.6 marks a significant evolution in this collaboration. At the core of Soccer 3.6™ is the debut of a Bet Builder functionality, an advanced feature set enabling players to enjoy more dynamic betting experiences. This mechanic allows players to bet on multiple event outcomes in the same game, significantly enhances engagement and elevates the overall entertainment experience for customers in Greece. In addition to new gameplay innovations, Soccer 3.6 includes bespoke enhancements developed specifically for Allwyn Hellas, ranging from new animated 2D and in-game design elements to additional triggered messages and preamble banners. These customizations further strengthen Allwyn Hellas’ ability to deliver a localized and highly compelling customer experience. “We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting,” said Brooks Pierce, President and Chief Executive at Inspired. “Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement.” “We remain true to our promise to continuously upgrade the experience we offer to our customers,” said Fotis Zisimopoulos, Chief Sales & Marketing Allwyn Stores Officer. “Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market.” The launch reinforces Inspired’s position as a...