Business
Innovative Eyewear Partners with Smartech to Showcase Reebok Smart Eyewear at Smartech's New Flagship Opening in Times Square
Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce it is partnering with Smartech Retail Group, the operator of impressive tech departments in some of the world's most famous department stores. Central to the partnership will be the showcasing of the Reebok Powered by Lucyd collection among other innovative consumer electronics b
About this update from Innovative Eyewear, Inc.
[{"type":"text","content":"MIAMI, June 20, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce it is partnering with Smartech Retail Group, the operator of impressive tech departments in some of the world's most famous department stores. Central to the partnership will be the showcasing of the Reebok Powered by Lucyd collection among other innovative consumer electronics brands such as Sonos and Segway. The showcase will launch July 22, 2025 at the new Smartech location in New York City.","length":678,"tagName":"p"},{"type":"image","alt":"Smartech’s luxury tech showcase at Selfridge’s UK flagship. Image courtesy of Smartech Brand Group","displaySize":"","headline":null,"caption":"Smartech’s luxury tech showcase at Selfridge’s UK flagship. Image courtesy of Smartech Brand Group","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":249,"url":"https://media.zenfs.com/en/prnewswire.com/2b6418dfa29f44b5736c7d062e10e7f4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/TgksjXm7BHCOiZxXBve2kQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/2b6418dfa29f44b5736c7d062e10e7f4","width":400,"height":249}},"href":"https://mma.prnewswire.com/media/2715547/lucy_Innovative_Eyewear.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Harrison Gross, CEO of Innovative Eyewear, said "We are thrilled to launch our Reebok frames with Smartech, in their flagship's grand opening in Times Square, New York City. We have learned that prospective customers for smart eyewear greatly benefit from live demos in brick-and-mortar shops, and this often leads to rapid product adoption as they experience the value of the smart features firsthand. Smartech is a prestigious tech retailer, which complements our commitment to best-in-class product quality and utility."","length":537,"tagName":"p"},{"type":"text","content":"James Keating, Global Business Development Manager at Smartech Retail Group, said "Smart eyewear is fast becoming the gateway to a more seamless, connected lifestyle. Lucyd's blend of fashion and function is exactly the kind of inn...