Business
Innovative Eyewear, Inc. Announces Strategic Alliance with Geenee Inc. to Deliver Next-gen Smart Eyewear Retail Experiences
MIAMI, Aug. 21, 2024 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer of ChatGPT smart
About this update from Innovative Eyewear, Inc.
[{"type":"text","content":"MIAMI, Aug. 21, 2024 /PRNewswire/ -- Innovative Eyewear, Inc. (\"Innovative Eyewear\" or the \"Company\") (NASDAQ: LUCY; LUCYW), the developer of ChatGPT smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to announce it has partnered with augmented reality shopping developer Geenee Inc. to develop a new generation of Smart Eyewear retail experiences in Q4 2024.\n\n \n \n \n \n \n \n\n \nThe Company is working with Geenee to launch the following new customer experiences for its smart eyewear:\nThe launch of the new Lucyd Kiosk, a freestanding LCD display with an immersive brand experience, allowing the viewer to see all Lucyd and Powered by Lucyd frames superimposed on their faces using state of the art virtual try-on (VTO) technology. The Lucyd Kiosk will also support seamless audio demos using a tethered pair of Lucyd glasses coupled with larger-than-life TikTok videos and product content. The Company envisions the Kiosk will be placed in high-volume optical stores, big box stores and select specialty retailers.The launch of an improved VTO experience on Lucyd.co, enhancing the Company's unique online smart eyewear shopping experience with cutting-edge AR try-on.Finally, the Company will be partnering with Geenee to launch a new wave of personalized web advertisements supporting VTO, allowing viewers to instantly try on Lucyd eyewear while browsing other websites.At 5' high and with a 32\" responsive LCD touchscreen, the Lucyd® Kiosk will provide an immersive and customizable shopping experience. We believe adding the VTO takes it to the next level.\nHarrison Gross, CEO of Innovative Eyewear said, \"We are excited to partner with Geenee as they will provide a terrific and fun solution to help guide our customers in their smart eyewear purchases. We believe that their fast and flawless VTO experience will enhance sell-through both online and in-store.\"\nCory Grenier, CEO of Geenee Inc., said, \"Culturally significant products often deliver useful multisensory experiences, at an accessible price point, in a more convenient and intuitive form. In this regard, Lucyd has been a trendsetter, converging audio entertainment and intelligent AI logic into sleek and stylish eyewear. Personalized virtual try-on kiosks, like the Lucyd® Kiosk, extend this hands-free utility to the retail environment.\"\nWe...