Business
Innovative Eyewear, Inc. Announces Retail Partnership with SmartBuyGlasses for Reebok Smart Eyewear
Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that it has partnered with SmartBuyGlasses, a global online eyewear provider, to provide its Reebok smart eyewear to its customers.
About this update from Innovative Eyewear, Inc.
[{"type":"text","content":"MIAMI, Dec. 1, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that it has partnered with SmartBuyGlasses, a global online eyewear provider, to provide its Reebok smart eyewear to its customers.","length":428,"tagName":"p"},{"type":"image","alt":"Reebok’s Powered by Lucyd “Voltage” style. Image courtesy of Innovative Eyewear, Inc.","displaySize":"","headline":null,"caption":"Reebok’s Powered by Lucyd “Voltage” style. Image courtesy of Innovative Eyewear, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":382,"url":"https://media.zenfs.com/en/prnewswire.com/abc973e661894af627bb6a7ca14cc708"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dj34ueV_JfucDfMGJ3gbgA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTY3MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/abc973e661894af627bb6a7ca14cc708","width":400,"height":382}},"href":"https://mma.prnewswire.com/media/2833391/Innovative_Eyewear_Lucyd_Voltage.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"SmartBuyGlasses operates a global network of localized websites and is one of the largest independent sellers of prescription, standard, and designer eyewear.","length":158,"tagName":"p"},{"type":"text","content":"Through the partnership, SmartBuyGlasses is offering Innovative Eyewear's smart eyewear with prescription options and global shipping, providing fast delivery of frames with custom lenses across its markets.","length":211,"tagName":"p"},{"type":"text","content":"Harrison Gross, CEO of Innovative Eyewear said, "Going live with Reebok® Smart Eyewear on SmartBuyGlasses meaningfully expands our global reach, while keeping the customer experience familiar: great-looking eyewear that happens to be smart. There is a natural alignment of smart eyewear with ecommerce – both bring transformative approaches to user needs and experiences. For the optical customer I see a fantastic synergy between our products and SmartBuyGlasses' mission to make the eyewear buying experience more accessible and affordable. We look forward to partnering with them to bring an exciti...