Business
Innovative Eyewear, Inc. Announces New Reebok® Smart Eyewear for Gym and Indoor Sports
Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that it has launched two new, light-adaptive sport smartglasses in its cutting-edge Reebok Powered by Lucyd Smart Eyewear collection. These new variants of the Octane and Nitrous frames are designed for use in the gym and indoor sport.
About this update from Innovative Eyewear, Inc.
[{"type":"text","content":"MIAMI, Dec. 11, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that it has launched two new, light-adaptive sport smartglasses in its cutting-edge Reebok Powered by Lucyd Smart Eyewear collection. These new variants of the Octane and Nitrous frames are designed for use in the gym and indoor sport.","length":517,"tagName":"p"},{"type":"image","alt":"The new Reebok Octane Shift style. Image courtesy of Innovative Eyewear, Inc.","displaySize":"","headline":null,"caption":"The new Reebok Octane Shift style. Image courtesy of Innovative Eyewear, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":374,"url":"https://media.zenfs.com/en/prnewswire.com/bc8bbb1d9a58d04e16acf5967c03851c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/HfKLjhWujKD1DOnGetR21A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTY1OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bc8bbb1d9a58d04e16acf5967c03851c","width":400,"height":374}},"href":"https://mma.prnewswire.com/media/2843145/Innovative_Eyewear_Reebok_Octane_Shift_style.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Reebok Smart Eyewear collection offers the Company's most powerful music experience to-date, with an end-to-end overhauled sound system developed with leading audio engineers. The addition of these new photochromic variants expands the collection to indoor and hybrid indoor/outdoor users, such as athletes who enjoy weightlifting, CrossFit and pickleball.","length":364,"tagName":"p"},{"type":"text","content":"Additionally, the Company has launched a new accessory for its Reebok and Lucyd Armor lines, the Lucyd Boosters. This simple silicone accessory enhances volume and clarity, and reduces sound leakage in loud environments. It's ideal for use in very loud environments such as factory floors and CrossFit gyms, ensuring the frames are fully audible without obstructing your hearing.","length":383,"tagName":"p"},{"type":"text","content":""Almost immediately after launching our Reebok smart eyewear collection with a focus on running and cycling, we heard from our customers that they wanted a pair for the ...