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Innovation Beverage Group Through Sysco, the Global Leader in Foodservice Distribution, Announces Australian Bitters Now Available Nationwide in the U.S.
IBG's award-winning Australian Bitters, the first bitters to be sold by Sysco, is now available through Sysco.com, SyscoMarketplace.com, and
About this update from Innovation Beverage Group Limited
[{"type":"text","content":"IBG's award-winning Australian Bitters, the first bitters to be sold by Sysco, is now available through Sysco.com, SyscoMarketplace.com, and SuppliesontheFly.comMarks expansion of IBG's sales channels for Australian Bitters in the U.S. beyond traditional alcohol distributors and into the foodservice categoryU.S. is the largest bitters market by volume in the $11 billion global bitters market which is expected to grow to $14 billion by 2030SEVEN HILLS, AUSTRALIA / ACCESSWIRE / October 8, 2024 / Innovation Beverage Group Ltd, (\"IBG\" or the \"Company\") (Nasdaq:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today that through its U.S. distributor, Buettner Global Services, a provider of high performance sourcing, procurement, and supply chain management, IBG's Australian Bitters is now available nationwide in the United States through Sysco.Sysco, the global leader in foodservice distribution, sells, markets, and distributes food products to restaurants, healthcare and educational facilities, lodging establishments, and other customers who prepare meals away from home. The company operates 340 distribution facilities worldwide and serves approximately 730,000 customer locations.IBG's flagship product, Australian Bitters, is hand crafted in small batches in Australia from the finest natural botanical herbs and spices. Australian Bitters won the Gold Medal at the Los Angeles Spirts Awards and is available in every major U.S. city.Accounting for 40% of the global bitters market by volume, the U.S. is the most valuable bitters market in the world, with Australia being second, representing 13% of the global market by volume.\"We are very excited to expand availability of our award-winning Australian Bitters brand to the world's largest market, and with the largest food distributor. With a shared commitment to quality and customer satisfaction, Sysco, brings extensive industry experience and a robust distribution network. Together, we aim to make Australian Bitters more accessible to restaurants, bars, and consumers across the United States,\" commented IBG's Chief Executive Officer, Dean Huge.About Innovation Beverage GroupInnovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a gro...