Business
InnerScope Hearing Technologies, Inc. Launches Hearingbenefit.com Website as Part of its E-commerce Direct-To-Consumer Sales Funnel Strategy
InnerScope Hearing Technologies, Inc. Launches Hearingbenefit.com Website as Part of its E-commerce Direct-To-Consumer Sales Funnel Strategy.
About this update from Innerscope Hearing Technologies, Inc.
[{"type":"text","content":"\n\n\n\nInnerScope Hearing Technologies, Inc. Launches Hearingbenefit.com Website as Part of its E-commerce Direct-To-Consumer Sales Funnel Strategy\n\n\n\n\n\nInnerScope Hearing Technologies, Inc. Launches Hearingbenefit.com Website as Part of its E-commerce Direct-To-Consumer Sales Funnel Strategy\nPR Newswire\nROSEVILLE, California, January 23, 2018\n\n\n\nROSEVILLE, California, January 23, 2018 /PRNewswire/ --\n\nInnerScope Hearing Technologies Inc. (OTCQB: INND) announced the successful launch of Hearingbenefit.com, a website for its Personal Sound Amplifier Products (PSAPs), as part of the company's e-commerce direct-to-consumer sales funnel strategy.\n\nHearingbenefit.com is the company's dedicated direct-to-consumer website store which completes the purchase phase for the consumer. The company's e-commerce sales funnel strategy begins by creating consumer awareness and interest for its PSAP hearing products with its published consumer e-book, titled 'The Senior Medical Controversy.' The e-book provides the consumers information on the consequences including cognitive issues, such as Alzheimer's and Dementia related to untreated hearing loss. In addition to the e-book, another landing page (http://www.howtohearbetter.com ) is provided to assist the consumer through the evaluation and decision phase.\n\nInnerScope's comprehensive marketing strategy for its direct-to-consumer division includes, targeted marketing on multiple websites like, Facebook, Google, Yahoo, Instagram, etc. The Company continues to expand its presence within the global hearing industry and plans to add many different types and designs of hearing assistance and related products, all of which allow consumers the ability to have direct access to the latest technology around the world, designed to help the 48 million hearing impaired people in the US alone.\n\n\"Starting with the launch of Hearingbenefit.com website as well as our awareness marketing campaign message to anyone who might or suspects they have a hearing loss, we are anticipating a positive response, which in-turn, will jump start sales of our PSAPs hearing devices\", said Matthew Moore, CEO of InnerScope Hearing Technologies.\n\n\"We believe once people click onto our eCommerce store it is easy for them to navigate and make a decision to purchase. We have taken the stress off the ...