Business
InnerScope Hearing Technologies, Inc. Launches eCommerce Store on Amazon.com for its Personal Sound Amplifier Products for the Millions of Amazon Shoppers
InnerScope Hearing Technologies, Inc. Launches eCommerce Store on Amazon.com for its Personal Sound Amplifier Products for the Millions of Amazon Shoppers.
About this update from Innerscope Hearing Technologies, Inc.
[{"type":"text","content":"\nThe Company continues to expand its sales channels and focuses on generating more eCommerce traffic to boost revenue for its product portfolio\n ROSEVILLE, Calif., May 08, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- InnerScope Hearing Technologies, Inc. (OTCQB:INND) announced today it has opened a new Direct-To-Consumer eCommerce Store on Amazon.com and has signed a service agreement with, Quartile LCC. (\"Quartile\") a leading industry expert in the Amazon marketplace. The Agreement includes an Amazon Sponsored Campaign Strategy, Management and Product Listing Creation and Optimization for the Company's Personal Sound Amplifier Products (\"PSAPs\"). The new Amazon eCommerce store launch gives the Company the ability to expand its reach and achieve maximum exposure to ultimately drive more traffic and boost revenue for its PSAPs portfolio. Hearing loss is a major public health issue that is the third most common physical condition after arthritis and heart disease. More than 60 percent of people with hearing loss are either in the work force or in educational settings. According to the World Health Organization (WHO) as of March 2018, there are 466 million people worldwide and approximately 40 million people in the US alone who suffer from disabling hearing loss (40db hearing loss or greater) and a total of 1 out of every 5 people in the world (1.2 billion) and 48 million in the U.S. that has a hearing loss greater than 25db who could benefit from some type of hearing assistance. Unfortunately, only 14 to 20 percent of the people with hearing loss use hearing aids, mainly due to high cost and time commitment spent with a hearing healthcare professional and with the lack of accessibility and other types of hearing augmentation products easily made available. Based on the need for easy affordable and accessible hearing assistance products, InnerScope has decided to invest marketing capital and human resources to enter the largest Direct-to-Consumer operation in the world, Amazon.com.  According to recent industry figures, Amazon is the leading e-retailer in the United States with close to 178 billion U.S. dollars in 2017 net sales.  As of the first quarter of 2016, the e-retailer reported more than 310 million active customer accounts worldwide.  InnerScope will be marketing their State-of-the-...