Business
European Firms Embrace Google Cloud Ecosystem
AI adoption, data modernization, sovereign data requirements reshape cloud services landscape, ISG Provider Lens® report says LONDON--(BUSINESS WIRE)--
About this update from Information Services Group, Inc.
[{"type":"text","content":"\nAI adoption, data modernization, sovereign data requirements reshape cloud services landscape, ISG Provider Lens® report says\n\n\n LONDON--(BUSINESS WIRE)--\nEuropean enterprises are rapidly advancing cloud strategies, often using AI tools and services from the expanding Google Cloud ecosystem, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.\n\n\nThe 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Europe finds that AI capabilities are helping enterprises use the cloud to enhance operational efficiency and strategic decision-making. For many companies, the AI-powered tools and services in Google Cloud’s broad technology suite, especially agentic AI offerings, play a major role in these efforts.\n\n\n“European enterprises are adopting agentic AI technologies to extend their capacity to meet the demands of increasingly complex processes,” said Dorotea Baljević, director and EMEA industrial AI lead at ISG. “This strategy positions them for enhanced growth opportunities and innovation.”\n\n\nThe focus on using agentic AI to optimize key software development tasks, including code generation and testing, is increasing among European enterprises, the report says. Businesses are leveraging agentic AI for efficient inventory management and personalized product recommendations, driving overall business growth and operational excellence across various industries.\n\n\nThere is a growing emphasis on responsible AI in Europe to reduce bias and enhance data security, ISG says. Google Cloud ecosystem providers are supporting these efforts by strengthening AI practices and cybersecurity measures, enabling businesses to confidently navigate the decision-making functions of AI systems while protecting sensitive information across organizational boundaries. This focus ensures ethical AI integration and protects enterprise data against emerging security threats.\n\n\nEuropean enterprises are also adopting data modernization strategies to ensure high-quality, accessible data, which is crucial for agentic AI success, the report says. By migrating legacy data to cloud platforms, businesses gain access to tools that can improve insights and decision-making. Google Cloud ecosystem providers offer expertise in integrating ...