Business
Saudi Arabia’s EIF acquires stake in Tahaluf
Saudi Arabia’s EIF acquires stake in Tahaluf.
About this update from Informa Plc
[{"type":"text","content":"\n\n27 July 2023\n \nSaudi Arabia's Events Investment Fund acquires stake in Tahaluf, the Informa-KSA strategic joint venture supporting Vision 2030\n \n· Strategic joint venture combines the expertise of Informa, Events Investment Fund, SAFCSP and SELA\n· Tahaluf will launch new B2B and B2C live events and services\n· JV also plans to bring iconic Informa brands to Saudi Arabia\n \nLONDON - Events Investment Fund (EIF), a part of National Development Fund has acquired a stake in Tahaluf, the Saudi Arabian large-scale live events company created through a strategic joint venture between the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP) and Informa, the international academic markets, B2B markets and digital services group.\n \nSELA, the Saudi owned event production company renowned for its creation of spectacular event experiences intends to join the joint venture in the near future.\n \nThis investment is in line with EIF's strategy to develop a sustainable infrastructure for the culture, tourism, entertainment and sports sectors across the Kingdom, by building multiple world class venues by 2030.\n \nBy leveraging Informa's global expertise, Tahaluf will launch new B2B and B2C events focused on strategically important sectors such as technology, real estate, pharmaceuticals, food, health and beauty, tourism and hospitality.\n \nFollowing the highly successful launches of award-winning tech events LEAP and Black Hat Middle East, and the artificial intelligence event DeepFest in the Kingdom, Tahaluf plans to launch further diverse original concept events, including the Saudi Maritime Congress, Global Health Exhibition and Inflavour, for the food industry. Tahaluf will also bring iconic Informa brands to Saudi Arabia including Cityscape, CPHI and Cosmoprof, serving the global real estate, pharmaceutical and beauty industries respectively.\n \nIn a span of two years, the founding partners of Tahaluf - SAFCSP and Informa - together with the Ministry of Communications and IT, have turned LEAP into the world's most attended tech event with attendance reaching 172,000 in 2023. Tahaluf's strategy is to super charge other launch events at similar rates.\n \nThe joint venture supports the Kingdom's Vision 2030 with res...