Business
Infobird Announces Acceleration of Marketing Solution to Rapidly Growing New Energy Vehicle Market
Infobird's digital solution focuses on the entire user journey to help car manufacturers promote omni-channel digital marketing and customer engagement
About this update from Infobird Co., Ltd
[{"type":"text","content":"Infobird's digital solution focuses on the entire user journey to help car manufacturers promote omni-channel digital marketing and customer engagement\n\n\nBEIJING, Jan. 27, 2022 /PRNewswire/ -- Infobird Co., Ltd (Nasdaq: IFBD) (\"Infobird\" or the \"Company\"), a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in China, announced today that as a result of its deployment of its digital marketing solution with HYCAN, a rising New Energy Vehicle (\"NEV\") manufacturer in China, the Company has accelerated its marketing and sales initiatives to develop additional opportunities in the rapidly growing EV automaker sector. Infobird's recently launched solution is designed to help new energy vehicle manufacturers improve marketing and customer engagement capabilities.\nEntering the field of new energy vehicle is an important growth initiative for Infobird designed to comprehensively promote its standard SaaS strategy. It is expected to enhance the Company's cross-industry service capabilities, contribute to the Company's business development in the new energy vehicle industry, and provide new growth opportunities for Infobird.\nGrowth in the new energy vehicle market has exploded with industry competition in full swing\nWith global climate change, the implementation of China's 'dual carbon' strategy, and the enhancement of public awareness of environmental protection, China's new energy vehicles have ushered in unprecedented opportunities for development. After ranking first in the world in production and sales for six consecutive years, China's new energy vehicle sales will hit a new high in 2021. According to data from the Passenger Federation, the global sales of generalized new energy passenger vehicles from January to October 2021 will reach 7.02 million units. Among them, the global sales of plug-in hybrid, pure electric, and fuel cell new energy vehicles in the narrow sense reached 4.58 million units, a year-on-year increase of 132%. Among them, the share of new energy passenger vehicles in China was 51%, and in October it was as high as 61%.\nIn the face of the bright development prospects, various new forces are competing to join the new energy vehicle industry chain, and the market competition is becoming increasingly fierce. For major new energy vehi...