Business
Infobird and HYCAN, a New EV Brand in China, Partner to Promote a Digital Marketing Solution for this Rapidly Growing New Energy Vehicle Brand
Cooperation marks a milestone for Infobird's digital marketing solution in the New Energy Vehicle industry BEIJING, Dec. 20, 2021 /PRNewswire/ -- Infobird
About this update from Infobird Co., Ltd
[{"type":"text","content":"Cooperation marks a milestone for Infobird's digital marketing solution in the New Energy Vehicle industry\n\n\nBEIJING, Dec. 20, 2021 /PRNewswire/ -- Infobird Co., Ltd (Nasdaq: IFBD) (\"Infobird\" or the \"Company\"), a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in China, announced today it had entered into a service agreement with HYCAN, a New Energy Vehicle (\"NEV\") manufacturer, for a multidimensional partnership to enhance the brands digital marketing capabilities. Leveraging Infobird's all-inclusive solutions and resources, HYCAN can now more precisely and effectively promote its new intelligent vehicles to the large Generation Z customer base for NEV's and achieve a significant upgrade of its digital marketing tools. \nThis partnership is expected to be a driving force behind HYCAN's solid growth by pushing forward its digital marketing efforts and thus expanding its market share in China. Infobird believes there is broad opportunity for future collaboration between the two companies. With its experience and expertise in digital marketing, intelligent customer engagement, and private realm operation, Infobird has the capability to provide a variety of customer engagement capabilities for HYCAN. Together with HYCAN, Infobird is delivering a new model of digital marketing for this rapidly growing NEV enterprise.\nFounded in 2018, HYCAN is a rising NEV company. Co-invested by Pearl River Investment, GAC Group and NIO, HYCAN has emerged as a high-end brand within the emerging futuristic travel ecosystem as it devotes itself to creating smart and pleasant travel experience and providing users with the intelligent \"Third Space\" other than residences and offices. This collaboration marks Infobirds's first of what it hopes will be many more customer awards for its digital marketing solutions in the NEV industry and ushers in a brand new growth vertical for its SaaS business.\nWith increasingly mature technologies and supporting facilities, it is expected that NEVs will become a major driving force for the vehicle industry. According to McKinsey China Auto Consumer Insights 2021, China's New Energy Passenger Vehicle(\"NEPV\") market reported a sales volume of 1.127 million in 2020, up by 22%, including 60% for individual purchases. In 2020 China NEV...