Incyte and Winnie Harlow Join Forces to Share Her Personal Vitiligo Story and Spark Conversation and Understanding

About this update from Incyte Corporation

[{"type":"text","content":" WILMINGTON, Del.--(BUSINESS WIRE)--\nIncyte (Nasdaq:INCY) today announced its partnership with world renowned supermodel and beauty entrepreneur Winnie Harlow — one of the most recognizable people living with vitiligo — to raise awareness of vitiligo through “The Power of Choice” campaign.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251125041103/en/Winnie partners with Incyte to raise awareness of vitiligo\nVitiligo is a chronic autoimmune condition characterized by loss of pigment in the skin, resulting in white patches that can appear anywhere on the body. Affecting an estimated 1.9 to 2.8 million adults in the United States1, vitiligo can have a profound impact on how people feel about themselves and how they are perceived by others.2-4\n\nWinnie has lived with vitiligo for most of her life and faced related challenges, including hurtful comments and lack of understanding from others about the condition. As part of the partnership, Winnie steps into her past in two new videos, revisiting her childhood and sharing advice for her younger self and others on similar journeys.\n\n“Growing up with vitiligo, I often felt like I was the only person in the world like me,” said Winnie Harlow. \"Over time, I’ve learned that it isn’t just about what you see on the skin — it’s also about understanding vitiligo on a deeper level. I’ve partnered with Incyte to help other people with vitiligo feel seen, supported and empowered to explore options that are right for them. You only get one life in your skin, and you choose how you want to live it.”\n\nIn the videos, Winnie reflects on how misconceptions about vitiligo have shaped her experiences and identity. She also emphasizes the importance of people learning about the condition and engaging with healthcare professionals and choosing for themselves how they manage vitiligo. By connecting Winnie’s past with her present, the campaign validates every experience and encourages people to choose their own paths.\n\n“People living with vitiligo are the experts of their own experiences. As a dermatologist, I recognize how important it is to listen to them and partner closely on a personalized approach built on their goals and choices,” said Pearl E. Grimes, M.D., F.A.A.D., Director, Vitiligo and Pigmentation Institute of Southern Cal...

More updates from Incyte Corporation