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From TikTok to Tariffs: Impinj Supply Chain Integrity Outlook 2026 Reveals Growing Strain Between Consumer Expectations and Supply Chain Reality
Consumers’ viral shopping habits, rising counterfeits, and shifting regulations put pressure on global supply chain integrity, new research finds
About this update from Impinj, Inc.
[{"type":"text","content":"\nConsumers’ viral shopping habits, rising counterfeits, and shifting regulations put pressure on global supply chain integrity, new research finds\n\n SEATTLE--(BUSINESS WIRE)--\nImpinj, Inc. (NASDAQ: PI), a leading RAIN RFID provider and Internet of Things pioneer, today announced findings from its Supply Chain Integrity Outlook 2026 research report, highlighting growing tension between escalating consumer expectations and the ability of global supply chains to keep pace. Based on a survey of 1,000 US consumers and 750 US supply chain leaders, the report reveals:\n\n\nIncreased demand for more convenient pickup and delivery: More than half (56%) of supply chain leaders say they face increasing pressure to provide faster, more flexible delivery and pickup options, while 51% of consumers say they’re likely to stop buying from brands that don’t offer convenient choices.\n\n\nViral commerce drives demand volatility: Social media and influencer trends drove 42% of purchases this year, creating unpredictable spikes in demand. Half of supply chain leaders struggle to keep up, and 52% say rapid demand shifts are the biggest threat to supply chain integrity – up nearly 30 points from last year.\n\n\nFood supply chains struggle with safety, compliance and waste: 59% of food supply chain leaders are worried about meeting FDA traceability requirements, over one-third expect to miss the deadline, and food brands lose an average of $79 million annually to food waste—all while predominantly relying on manual tracking systems.\n\n\nTariff tensions highlight disconnect between affordability and reality for consumers\n\nConcerns around tariffs and trade shifts are introducing even more uncertainty, amid the threat of consumer backlash further impacting demand. Eighty-four percent of supply chain leaders say changing foreign trade policies are affecting their planning, leading to sourcing adjustments (54%) and increased prices for customers (53%). However, consumer tolerance for these cost increases is limited, with more than half (56%) saying they would stop buying a product if tariff-related costs were passed onto them. This tension further highlights the widening gap between global supply chain realities and consumer expectations for product affordability and availability.\n\nDPP compliance, counterfeits, and fraud test brand integrity for re...