IMAX and Wanda Film to Explore Opportunities for Joint Merchandise Development and Retail initiatives

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[{"type":"text","content":"Longstanding Strategic Partnership Expands into Consumer Products and the Growing "Lobby Economy"","length":107,"tagName":"p","attribs":{}},{"type":"text","content":"SHANGHAI, Dec. 5, 2025 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX), IMAX China Holding, Inc. (HKEX: 1970) and Wanda Film Holding Co., Ltd. (SZSE: 002739), China's largest cinema operator, today announced the signing of a memorandum of understanding (MOU) to deepen their strategic partnership in merchandise development and IP initiatives. The agreement underscores the companies' strategic alignment towards the structural shift underway in China's film market and their shared commitment to developing the broader, cinema-driven consumer ecosystem emerging beyond the box office.","length":595,"tagName":"p"},{"type":"text","content":"With this MOU, Wanda Film and IMAX will collaborate on merchandise development, brand-driven IP initiatives and retail programs, leveraging their extensive nationwide networks as sales channels to reach wider audiences. The two partners will work to create new revenue streams by tapping into the growing "lobby economy" and expanding incremental consumer engagement beyond the traditional box-office business. By combining the partners' brand influence, content resources and distribution reach, this collaboration is poised to effectively tap into the growing momentum behind cinema-driven retail innovation in the market.","length":638,"tagName":"p"},{"type":"text","content":"The announcement was made during IMAX's Investor Day and follows a series of IMAX's box-office milestones across the China market, fueled by the strong performances of "Demon Slayer: Infinity Castle" and "Zootopia 2". The MOU also marks the second major expansion of the IMAX–Wanda Film partnership this year, following Wanda Film's announcement in June that it will convert up to 27 premium-format auditoriums to IMAX systems. This continued momentum reflects Wanda Film's confidence in IMAX's brand equity and the growing commercial potential of China's premium cinema sector, at a time when rising demand for film-inspired and culturally expressive consumer products is accelerating opportunities for new ancillary business models across the industry.","length":798,"tagName":"p"},{"type":"text","conte...

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