Renewable Solutions Roadmap: Global Cellulose Fibers

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[{"type":"text","content":"Renewable Solutions Roadmap: Global Cellulose FibersNORTHAMPTON, MA / ACCESSWIRE / August 29, 2023 / International Paper CompanyOriginally published in International Paper's 2022 Sustainability ReportAlign with customers and deliver against market needs across four pillars:Replacing plastic and petroleum-based materialsWe support our customers' goals to increase use of cellulosic materials for absorbent hygiene applications, resulting in improved end-of-life solutions such as recyclability and compostability.For example, our Helix® fibers create performance advantages with excellent fluid management due to fast liquid acquisition and the impressive ability to wick against gravity.Reducing life cycle impacts, including greenhouse gas emissions, waste and water useWe focus on ways to make new products with less waste and reduced life-cycle impacts across GHG and water.In 2022, for instance, we introduced FloraCel®, a new brand for our specialty products. Wood pulps used to produce textiles like FloraCel® serve as extenders to dissolving wood pulp and provide a low-cost, performance-enhancing renewable solution to textile producers.These wood-based cellulosic products require substantially less land to grow and significantly less water and pesticides than cotton, resulting in reduced life-cycle impact.Minimizing overall raw material consumptionWe optimize manufacturing processes for new products including feminine care pads, resulting in significant reduction and better utilization of raw materials used in production.For example, our Elegance® fluff pulp improves densification, providing a thinner absorbent core that reduces material use. With greater density, wicking distance and overall utilization increase, Elegance® reduces product weight while maintaining the same excellent absorption properties of all IP's SuperSoft™ fluff pulps. In addition, a thinner product helps optimize packaging, enabling transport of more products per shipment, which could result in fewer trucks on the road. We estimate that the reduction in trucks used to ship products made with Elegance® versus products made with regular fluff pulp from the manufacturing site to the retailer could result in CO2 emissions reductions up to 13%.Improving end-of-life solutions, including compostability and recyclabilityWe work with cu...

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