Business
Image Protect Highlights New Report Showing Photo Sharing Platform Growth Potential in $108B Space
Image Protect Highlights New Report Showing Photo Sharing Platform Growth Potential in $108B Space.
About this update from Image Protect, Inc.
[{"type":"text","content":"\nSAN CLEMENTE, Calif., May 15, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Image Protect Inc. (OTC: IMTL) (imageprotect.com) (“Image Protect” or the “Company”), a global leader in the end-to-end copyright infringement sector, is pleased to highlight a new Interactive Advertising Bureau (“IAB”) report confirming record growth in the digital advertising market in 2018. The report can be found here.\n “This report signals an accelerating digital ad growth curve and represents a powerful validation of our strategic vision,” commented co-CEO Matthew Goldman. “We are closing in on the deployment of our new digital image marketplace, which represents a socially-based, in-image advertising platform. Our analysis suggests it will map very well over this new data from IAB.” The report was commissioned by IAB and conducted by PwC. Management is eager to call attention to the report’s findings because they boldly underline the Company’s strategic investment rationale as it readies a highly disruptive digital advertising platform model set to go live in August. The IAB report found that total sales in the digital ad space in 2018 jumped 21.8% on a year-over-year basis, breaking out above the $100 billion threshold for the first time, closing the year near $108 billion – a new record for the digital ad market. It also represents an acceleration in the growth curve. The report also points to the massive contribution of social media as a factor in the growth of the digital advertising market, with its share of the total pie rising from just 8% in 2012 to 27% in 2018. Given that a large percentage of image sharing occurs over social media platforms, management anticipates this aspect of the use-case pie to be particularly important in establishing the scope of its in-image advertising footprint following the launch of the online marketplace next quarter. Mr. Goldman continued, “Our new advertising revenue model is predicated on the inherent value of digital imagery when it is experienced as free for users and monetizable for Image rightsholders simultaneously. Embedded ads offer an exceptional solution. Users get what they want, and rightsholders no longer have to worry about copyright protection because they have a direct route to monetization that grows in pro...